The Area Sales Manager works directly with sales representatives and retailers to grow sales and expand product placement in on or off-premise channels in assigned territories.

Responsibilities include:

• Work the key on and off-Premise accounts developing relationships, building brand presence and sales in assigned area
• Secures and expands distribution in assigned trade channels by setting benchmarks and calling on accounts both independently and with sales representatives
• Manage a sales team including merchandisers
• Coaches, trains, and motivates sales representatives to achieve monthly priorities, quarterly volume goals, and distribution and feature/promotion goals.
• Review monthly on and off-premise priorities to identify opportunities, underperforming accounts, or potential loss of distribution within an account
• Assist in creating local brand programs.
• Achieve assigned goals (distribution / volume) in respective selling area
• Execute brand marketing plans
• Conduct sales meetings and product presentations
• Provide consistent and regular communication to sales team
• Work with supplier representatives and assist in meeting supplier goals
• Maintain knowledge of product portfolio and promotions
• Manage expenses to budget
• Participate in shelf resets
• Sell, merchandise, and build displays
• Prepare and present staff trainings in key accounts
• Sell, budget, and coordinate the execution of special events in the designated area
• Attend on premise promotions as needed
• Other duties as assigned

Knowledge, Skills, and Abilities:

Education and Experience include:

• Bachelor's degree in related field preferred
• On or off-premise experience and previous sales experience within the beverage industry highly preferred
• Management experience preferred
• Understanding of shelf management preferred

Skills and Abilities include:

• Demonstrated ability to prioritize tasks and work independently
• Driven for results and able to handle complexity and change on the go
• Proficient in Microsoft Office
• Results driven, energetic and proactive
• Polished sales and presentation skills
• Ability to coach, train, motivate, influence
• Analytical skills and strategic vision

Other actions include:

• A valid driver's license, reliable transportation and proof of insurance is required
• Ability to acquire and maintain necessary liquor salespersons permit
• Ability to acquire and maintain any other permits, licenses, etc. that may be required by the Company
• May need to work evenings, weekends, and holidays as necessary

Physical Requirements:

• Must be able to lift, carry, push, and pull up to 40 pounds on a regular basis and up to 160 pounds on an occasional basis
• Ability to crouch reach and grasp
• Ability to sit in car for extended periods