What We Do:
Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams.
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
We are happy to share that we have recently earned spots on the following lists:

• Built In Atlanta Best Midsize Remote Companies to Work For 2023
• Atlanta Journal Constitution - 8th Best Small Workplace in Atlanta in 2022 and received the "New Ideas Award"
• Inc Best Places to Work 2022
• Best & Brightest 2022 Atlanta
• Best & Brightest 2022 USA

What You will Bring to The Team:
Florence Healthcare is seeking a Content Marketing Manager who will play a pivotal role in our marketing team. This hands-on position requires a strong copywriter who can understand complex challenges and translate them into easy-to-understand final content. The successful candidate will be responsible for developing and executing a content strategy that enhances Florence's market position, supports SEO initiatives, supports sales, and drives organic lead generation.
Responsibilities:

• Develop and implement content that aligns with the SEO strategy to improve search engine rankings and generate organic leads.
• Produce content for various campaigns including email and advertising campaigns, ensuring consistency and alignment with brand messaging.
• Collaborate with internal and external thought leaders to create whitepapers that reinforce Florence's market position and contribute to the site enablement category.
• Partner with the customer marketing and customer teams to develop case studies that showcase success stories and solutions.
• Create comprehensive product content such as one-pagers, brochures, guides, blogs, eBooks, and other materials that highlight Florence's product offerings.
• Write video scripts that articulate Florence's product advantages and industry position.
• Generate blogs and articles for owned channels and industry publications, supporting the narrative of the Site Enablement category.
• Quickly assimilate industry and product knowledge, transforming complex information into high-quality, engaging content.
• Coordinate with internal and external contributors to ensure a steady stream of relevant content.
• Develop and maintain a robust content calendar and strategy, aiming for consistent growth in organic leads and measurable impact on sales.
• Ensure regular delivery of content across the marketing team, maintaining a consistent and effective communication flow.

An Ideal Candidate Has:

• 5 years of related work experience, including 1 years of leadership experience.
• Proven experience in content marketing, with a strong portfolio demonstrating writing and content development skills.
• Ability to grasp complex industry and product concepts and translate them into clear, engaging content.
• Experience in SEO and the ability to produce content that supports organic search strategies.
• Strong project management skills, with the ability to manage multiple contributors and maintain a strategic content calendar.
• Excellent collaboration skills, with experience working alongside internal teams and external partners to produce high-quality content.
• Ability to work in a fast-paced environment and adapt to industry changes rapidly.

What's in it for you?

• Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
• Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
• Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.