SUMMARYThe Sr. Specialist, B2C Flagship Content at SHRM supports the development and execution of content strategies tailored to engage SHRM’s B2C audiences effectively. This role contributes to various content creation initiatives and collaborates with team members to enhance SHRM's branding efforts.B2C Flagship Content is responsible for the strategic development, execution, and management of SHRM’s B2C flagship content. Responsibilities:Exclusive Content Creation: Develop a strategic content plan for member-only offerings, including articles, webinars, podcasts, and video series that cater to the specific interests and needs of SHRM members. Content Development & Execution: Support the design and implementation of content strategies that effectively engage targeted B2C audiences and enhance SHRM’s branding initiatives. Content Production: Help manage the creation, development, and editing of content across various formats including articles, video, podcast, case studies, presentations, guides, and enablement assets ensuring they meet quality standards. Cross-Functional Collaboration: Collaborate with internal stakeholders and external partners to maximize the impact of content, maintain consistent messaging across all platforms, and understand B2C needs, challenges, and feedback. Project Management: Assist in managing project timelines, coordinating with agencies, freelancers, and internal teams, and tracking expenses within allocated budgets. Research and Ideation: Support the ideation process and contribute to in-depth stories that provide unique insights into significant industry trends and professional development needs. Innovation: Keep abreast of industry trends, professional development strategies, economic changes, and global events to suggest improvements in content strategies and incorporation of new media technologies. Relationship Cultivation: Build and maintain relationships with key industry players, corporate leaders, and subject matter experts to secure exclusive information and insightsPerformance Analysis: Assist in monitoring and reporting on the content initiatives’ performance, using data to suggest strategies for better engagement and broader reach. Other duties as assigned. #LI-Hybrid The hiring range for this position is $83,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.