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1 Digital Marketing Specialist Job in Roanoake, VA

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Empower Brands
Roanoake, VA | Full Time
$74k-92k (estimate)
2 Months Ago
Digital Marketing Specialist
Empower Brands Roanoake, VA
$74k-92k (estimate)
Full Time 2 Months Ago
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Empower Brands is Hiring a Digital Marketing Specialist Near Roanoake, VA

Digital Marketing Specialist
The Digital Marketing Strategist will work closely with the franchise owners across our family of brands at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their local online marketing strategies.
This is a highly consultative and strategy-focused position that requires marketing experience and someone that has a genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives. This includes the development and implementation of paid advertising campaigns, website content creation, and more.
Responsibilities
  • Be our resident paid advertising expert – coordinate franchisee and vendor relationships, provide ongoing in-depth analysis of campaigns, and continually seek new digital advertising opportunities to grow the brands
  • Evaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and ROI
  • Work with brand marketing teams to create a holistic marketing plan for franchise owners designed in line with sales goals and performance trends
  • Assist in the setup of third-party lead generation platforms and online listings, as needed (ie. Nextdoor, Angi, Thumbtack, Meta platforms, etc.)
  • Help deliver Richmond-based digital marketing training to new franchise owners
  • Lead email marketing campaign strategy and creation
  • Take on various brand wide digital marketing projects and initiatives alongside Digital Marketing Manager
  • Collaborate with brand marketing teams, creative team, and operations teams on projects as needed
CANDIDATE REQUIREMENTS
  • Bachelor’s degree in marketing, communications or related field
  • 2 years of digital marketing experience (Agency experience a plus)
  • Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.
  • Creative thinker, with an ability to use both data and intuition to inform decision
  • Interest in and ability to learn new technology and marketing platforms
  • Highly organized, excellent accuracy and attention to detail, and facilitation skills to get work done
  • Able to multi-task, switch gears quickly, and juggle multiple priorities
  • Energetic and enthusiastic attitude
  • Ability to thrive in a fast-paced, results-oriented environment
  • Ability to work both independently as well as within a team environment
  • Microsoft office products knowledge and proficiency
  • Ability for some travel, as deemed necessary

Job Summary

JOB TYPE

Full Time

SALARY

$74k-92k (estimate)

POST DATE

03/17/2024

EXPIRATION DATE

05/12/2024

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The job skills required for Digital Marketing Specialist include Digital Marketing, Advertising, Email Marketing, Marketing Communications, Initiative, Google Ads, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

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Quotes from people on Digital Marketing Specialist job description and responsibilities

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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