About EarnIn:

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to $15 billion in earnings.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

The VP of Marketing at EarnIn provides visionary leadership and strategic direction for the company's marketing initiatives. You will be responsible for the development and execution of go-to-market and always-on strategies, integrated campaign strategies for product launches, elevating brand visibility and driving revenue growth. 

The VP of Marketing collaborates cross-functionally to ensure a cohesive brand message and to increase overall brand desirability. Leading a team of marketing professionals, this role is critical to the growth of the EarnIn brand and business as a whole.

The US base salary range for this full-time position is$283,000 - $365,000 equity benefits. Our salary ranges are determined by role, level, and location.

This is a remote position with a preference for hybrid in our Palo Alto office 2 days a week.

What You'll Do:

• Develop and optimize the "full-funnel experience" constantly looking for ways to iterate, test, and improve the customer experience and return on marketing investment.
• Be a catalyst for company-wide growth, inspiring and enabling the broad marketing team to fully realize the potential of all prospects and customers across our expanding portfolio of solutions.
• Maintain executive accountability for all brand and integrated marketing channels and in collaboration with growth and analytics.
• Work hand in hand with the CMO, Product, and Engineering to set and execute the roadmap & OKRs for EarnIn’s short and long-term marketing plans.
• Own the brand and integrated marketing experimentation process, beginning with leading collaborative ideation sessions and then prioritizing these ideas by cost, impact, and confidence.
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team, other departments, and the Board of Directors on the company’s integrated marketing plans and efforts.
• Partner with our product, sales, and growth teams to drive the business; leading the team in integrated campaigns.
• Work with the cross-functional business teams (Product, Service, Sales, Ops, Legal, Compliance, etc ) to identify and enable our marketing strategies.
• Work closely with Analytics to analyze campaign performance data and uncover areas for improvements across all integrated marketing efforts.

What We're Looking For:

• Passion for EarnIn’s mission
• 10 years of marketing experience within the consumer, technology, financial service preferred. 
• You are first and foremost a consumer-driven marketer. You have a deep, empathic understanding of consumers, their needs, and how to shape and leverage a differentiated positioning strategy to drive high-value interactions.
• ​​Demonstrated business leadership and stakeholder management skills, specifically in partnering teams to deploy impactful go to market strategies
• Clear and effective communication skills with the ability to influence executive leadership.
• Strong customer-centric mindset, evidenced by past roles in advocating for customer needs, resolving their problems, and enhancing their overall experience.
• The desire to be a world-class individual contributor at EarnIn - while you will lead a team, you’re also not afraid to get your hands dirty.
• Excellent time management, analytical, organizational, and critical thinking skills
• A decisive and supportive leader. You lead by example, unwavering in your desire to accomplish goals and help those around you do the same.
• Strategic long-term planning capabilities, with a demonstrated history of developing and executing business strategies.
• Solid understanding and hands-on experience in P&L management