Overview

At Eagle Foods we are builders. We are builders of brands, categories, and people. Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years. Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products. As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world. Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad. Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass-merchandisers, as well as foodservice and export, U.S. military, and private label business.

Responsibilities

The Brand Manager will support Marketing across Eagle Foods brands. Responsibilities include strategic leadership in brand marketing initiatives including but not limited to product development and innovation, new item launch planning and execution, consumer focused communications, and business analysis

Essential Functions

• Be a key leader and point of contact for growing the brand, driving brand innovation strategy and bring new, innovative products and communications to market.
• Partner closely with field sales and cross-functional teams (Marketing, Sales Strategy & Planning, Manufacturing, Supply Chain and Finance) to drive go-to-market strategy, brand growth initiatives, and product launches. This includes leading the development of selling stories and marketing materials that translate our portfolio and commercial strategies into actionable resources that help enable our customer teams to sell effectively.
• Work with agency contacts to strategize, develop and implement marketing and communications plans, media, customer and consumer activations (coupons, promotions, etc.) and social/digital media in support of the annual marketing plan
  • Consistent focus on identifying, utilizing, testing and analyzing marketing tactics and platforms that target our consumers and drive brand growth
  • Manage social media communications across Twitter, Instagram, LinkedIn, Facebook and other platforms
  • Manage marketing spending budget and report on spending results/ROI
  • Plan and attend events / industry events to build relationships and spread the word about Eagle brands
• Coordinate and execute retail business related marketing efforts. Including but not limited to:
  • Maintain current business, including management of product, specification, and packaging changes
  • Address customer and Sales inquiries and partner in customer product presentations
• Manage regular competitive review and reporting on in-market performance and marketing/consumer communications efforts
  • Track, evaluate, and report on competitive brand positioning, marketing and social/digital tactics
  • Conduct product reviews with key stakeholders including coordinating product panels, procurement of samples, documents, and review protocol
  • Identify quality issues or competitive opportunities relative to national brand standard
• Support monthly business reviews and general pulse of brand, competitor and category performance
  • Review and assist preparation of general business analysis and reporting (sales, profitability, competitive activity, promotional results, etc.)
  • Prepare and advise on category trends and business performance utilizing internal and external data sources (Nielsen custom & syndicated data, consumer household panel, customer data portals, etc.)
• Support annual planning and other retail channel projects/duties as assigned or needed.
• Other duties as assigned

Tasks and Responsibilities

• Ability to analyze information and convert related activities into a comprehensive work plan
• Ability to communicate and make recommendations to upper management
• Ability to identify basic problems and procedural irregularities, collect data, establish facts and draw valid conclusions
• Ability to multi-task and drive multiple projects
• Ability to work independently in a fast-paced environment with changing priorities
• Ability to deal with confidential information
• Demonstrated problem solving, time management and priority setting skills
• Ability to work through and thrive in ambiguous situations and continue to drive projects forward
• Entrepreneurial approach to work, exhibiting the ability to effectively organize, prioritize and execute tasks in dynamic business environment

Qualifications

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred)
• 3 years of classic CPG Brand Management background with experience in Innovation and new product development. Experience with Food is preferred.
• Entrepreneurial approach to leading and driving a business with an ability to influence the organization and a comfort level in wearing multiple hats and managing both strategic and day-today items
• Self-starter and independent thinker with the ability to understand business fundamentals from an opportunity or challenge perspective, then convert that insight to sustainable strategies and action plans for growth
• Ability to work through and thrive in ambiguous situations and continue to drive the brand and projects forward
• Strong financial and strategic acumen, analytical abilities, communication skills and capable of independent decision making and setting business vision
• Project management skills and the ability to prioritize and multitask against several complex projects at a time
• Familiarity with syndicated data systems (Nielsen, Consumer Household Panel, etc.), managing and leveraging primary consumer research and manipulating multiple data sources to generate business insights
• Computer proficiency in Excel, PowerPoint and Word

Additional Information

Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job.