Job Overview:

We are seeking a dynamic and experienced Director of Marketing to lead our marketing team in developing and executing strategic marketing initiatives. The ideal candidate will have a strong background in digital marketing, brand management, and team leadership.

Responsibilities:

- Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition
- Oversee the creation of marketing campaigns across various channels including digital, social media, and traditional outlets
- Manage the marketing budget and optimize spending to maximize ROI
- Lead and mentor a team of marketing professionals to achieve departmental goals
- Analyze market trends and competitor activities to identify opportunities for growth
- Collaborate with cross-functional teams including sales, product management, and design to ensure alignment on marketing initiatives

Skills:

- Proficiency in Google Analytics and other digital marketing tools
- Experience with WordPress for website management
- Knowledge of HTML5 for basic web development tasks
- Strong copywriting skills for creating engaging content
- Familiarity with Adobe Creative Suite for design projects
- Expertise in social media marketing strategies
- Understanding of product management principles
- Experience with e-commerce platforms and strategies
- Knowledge of performance marketing metrics and techniques

This is an exciting opportunity for a strategic marketer to make a significant impact on our brand's growth. If you possess the required skills and are ready to lead a talented team, we encourage you to apply.

Job Type: Full-time

Pay: From $95,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Sacramento, CA 95822 (Preferred)

Ability to Relocate:

• Sacramento, CA 95822: Relocate before starting work (Required)

Work Location: Hybrid remote in Sacramento, CA 95822