Vice President of Marketing
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Here We GROW Again! Are you a potential Vice President of Marketing and ready to leave average in the past? Be a part of one of the greatest growth stories ever told in the fitness industry. With 60 locations currently and 100 locations planned; our Vice President of Marketing position offers a tremendous opportunity for growth & career advancement. 

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment while pioneering a philosophy of No Judgments. Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

So, if you’re a highly motivated, outgoing individual that wants to work where you workout then end the job search – and take the first step towards your career by applying TODAY!!

Key Job Functions of the Vice President of Marketing  

• Oversees the daily workflow of the department
• Hire, develop, and manage the performance of qualified team members to strengthen the department
• Lead and develop a team of marketing professionals - providing direction and strategic vision based on brand goals, budget, and overall resources
• Mentor and develop in-house creative talent though design reviews, individual coaching, and ongoing learning opportunities
• Handles discipline of employees in accordance with company policy
• Support the Group X, Personal Training, Membership, Corporate Sales and Recruiting departments in achieving all revenue, unit, and sales targets
• Analyze growth strategies, market dynamics and competitive landscape by region
• Oversee the execution of all digital and local guerrilla marketing assets
• Develop tactics, increasing digital sales through accelerating traffic, increasing conversion, and expanding lead generation
• Analyze media demographics, manage media placements and promotions, negotiate rates, and monitor effectiveness through survey tools
• Evaluate and analyze the results of each campaign and provide recommendations for future enhancements
• Manage budget including negotiation with vendors, placement of orders, approval of invoices, staying on or under budget, recommending growth opportunities, and planning for future needs. Communicating invoice and receipts with accounting.
• Manage all aspects of pre-sale marketing to include, timeline for implementation and use of posters, banners, social media, and outreach
• Coordinate with leadership to maintain awareness of product roadmaps and develop key themes and messages that may be incorporated into promotional plans
• Manage marketing platforms on a daily basis
• Analyze and manage reports
• Create PowerPoints and presentations for the company
• Research and evolve marketing department related software and programs
• Manage administrative responsibilities related to marketing department software, For example managing users or assigning access where needed.
• Basic understanding of web design needed to create or maintain websites primarily hosted on squarespace and webflow.

What we look for in a Vice President of Marketing 

• Proven track record of revenue-driving results
• Willingness to travel our markets
• Strong written and interpersonal skills.
• Ability to drive marketing strategies across multiple locations 
• Demonstrated ability to multi-task and prioritize activities 
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize
• of performance
• Bachelor’s in marketing, business, operations management, finance, or related field
• Previous experience in a Marketing Leadership position
• Photo/video skills a plus.

The Ways You Can Benefit: 

• Medical, Dental, Vision
• 401K
• PTO
• Life Insurance, Short-term disability
• Free Crunch Fitness membership
• Discounted Personal Training Sessions
• Exciting team environment
• Growth opportunity in a rapidly growing company

If you’re ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY! 

​About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, and Texas and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

 Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.