Job Description:
Pay: $73,001
Full Time, Location: Hybrid
Cru has a long-standing history of being a pioneer in world Christian Missions. We are looking for the most talented individuals with a passion to see the Gospel of Jesus Christ proclaimed to the nations. Come use your God-given talents to help do this!
Our teams at Cru Headquarters are committed to praying for and with each other. Your faith isn’t just something apart from who you are it’s an integral part of you. Here at Cru we want you to use your gifts to further the Kingdom each day.
The Kind of Work You’ll be Doing:

• Manage customer experiences across online and offline channels, devices, and touchpoints.
• Collaborate with IT developers, as well as the production, marketing, and leadership teams to enhance customer/user experiences and brand awareness.
• Align customer experience strategies with marketing initiatives as well as inform customers about new product features and functionalities.
• Identify customer needs and take proactive steps to problem-solve and maintain positive experiences.
• Define and drive the strategic channel roadmap for targeted and personalized communications that deliver on marketing objectives and Key Performance Indicators (KPIs).
• Direct key opportunities related to customer data acquisition, segmentation, personalization, and marketing automation to feed in-market optimizations based on channel engagement and performance benchmarking.
• Make decisions regarding implementing and utilizing new strategies and platforms according to current industry trends and new CRM technologies

Required Experience:

• A bachelor's degree in marketing, communications, business management, or in a related field preferred.
• At least 6 years' experience in customer experience and/or CRM
• Able to communicate goals and KPIs to marketers and non-marketers
• Salesforce Marketing Cloud in-depth knowledge
• A minimum of 5 years of related experience, including vendor management and small-scale project management
• Define and implement standards/procedures for ensuring optimal customer experience
• Experience with customer profiling, segmentation, and valuation
• Proven track record of managing CRM & driving automation
• Lifecycle Marketing Experience preferred
• Superb communication, collaboration, and problem-solving skills.
• Proven success leveraging guest data and qualitative research insights to drive strategy
• Ability to act as a change agent and lead strategic thinking across organization
• Strong Project Management Skills
• Executive presence and communication/presentation skills

From: Cru

Benefits: We offer a comprehensive benefits package.

Job Type: Full-time

Pay: $73,001.00 per year