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Job ID: 493832
Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer’s signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.
Job Summary
The Field Marketing Manager leads planning, development, and execution of market-specific strategy and tactics to drive the success of products, customer engagement and overall brand perception. Additionally, the Field Marketing Manager acts as a liaison between local sales teams and the broader, national marketing team.
As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts.
Promotes the existing product offering and drives new product adoption in the market.
Plays an integral role in developing marketing assets and sales literature alongside the design team – ensure required data is collected and proofing milestones are met.
Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs.
Work with Training Manager to ensure all customer engagement training opportunities are supported in market - working in partnership with local business units.
Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing.
Ensure adherence of the Belgard brand standards in the market.
Act as a marketing communications expert in providing best practice guidance to sales teams.
Requirements
Bachelor’s Degree in Marketing or Business or similar degree
3 years of marketing or sales experience
Experience in the building & construction industry is a plus, but not required
Excellent communication skills – not only written and verbal, but able to effectively influence cross-functionally
Adept in MS Office products, especially PowerPoint and Excel
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Ability to travel up to 20-30%
What CRH Offers You
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.
If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
Full Time
Durable Manufacturing
$108k-142k (estimate)
03/02/2024
04/16/2024
crh.com
DOVER, OH
200 - 500
1950
JERRY A SCHWAB
$50M - $200M
Durable Manufacturing
CRH (LSE: CRH, ISE: CRG, NYSE: CRH) is the leading building materials business in the world, employing c.76,600 people at c.3,100 operating locations in 29 countries. It is the largest building materials business in North America and in Europe. It also has positions in Asia. CRH manufactures and supplies a range of integrated building materials, products and innovative solutions which can be found throughout the built environment, from major public infrastructure projects to commercial buildings and residential structures. A Fortune 500 company, CRH is a constituent member of the FTSE 100 Inde...x, the EURO STOXX 50 Index, the ISEQ 20 and the Dow Jones Sustainability Index (DJSI) Europe. CRHs American Depositary Shares are listed on the NYSE. For more information visit www.crh.com.
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The following is the career advancement route for Field Marketing Manager - South positions, which can be used as a reference in future career path planning. As a Field Marketing Manager - South, it can be promoted into senior positions as a Sales Promotion Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Manager - South. You can explore the career advancement for a Field Marketing Manager - South below and select your interested title to get hiring information.
If you are interested in becoming a Field Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Field Marketing Manager job description and responsibilities
The field marketing manager creates plans for the department and ensures their team follows through with them.
02/12/2022: San Diego, CA
A field marketing manager has a variety of responsibilities that cover both the execution of marketing activities and the administrative work that keeps the department operating. Besides consulting on or running searches for new hires, the field marketing
02/13/2022: Lubbock, TX
Schedule employees to attend trade shows, retail stores, or canvassing opportunities.
01/09/2022: Montgomery, AL
The field marketing manager may also work with other management staff on organizational planning.
03/15/2022: Phoenix, AZ
Making direct sales to customers at a field marketing event.
01/05/2022: Fort Myers, FL
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Field Marketing Manager jobs
Think sales transformation and not lead generation.
01/25/2022: Middlesex, NJ
Analyze market trends to determine how best to use the resources.
02/21/2022: Portsmouth, OH
Ensure digital and social media sit at the heart of every field marketing activity.
03/05/2022: Charleston, SC
Create relevant and engaging content.
04/03/2022: Cleveland, OH
Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets.
02/08/2022: Boston, MA
Step 3: View the best colleges and universities for Field Marketing Manager.