Description

Job Type

Full-time

Description

Marketing Coordinator 

FLSA Classification: Full-Time, Exempt

The Country Music Hall of Fame® and Museum, Marketing Department

Company Overview: Located in the heart of downtown Nashville, the Country Music Hall of Fame® and Museum documents and interprets the history of country music – a musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music and provides diverse learning opportunities through educational programs, publications, and exhibitions. The core exhibit follows the story of country music from its folk beginnings through its evolution as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to contemporary and emerging artists in the American Currents: The State of the Music exhibit. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded.

What We Offer for Full-Time Staff: 

· FREE 24/7 Downtown Parking 

· Medical, Dental, Vision, Life Insurance Options

· 401(K) with Employer Match

· Employee Assistance Program (Free Counseling and Legal Services)

· Eligibility for Public Service Student Loan Forgiveness 

· FSA and Dependent Care Options 

· Generous Vacation and Sick Paid Time Off

· Complimentary Museum Admission (For Yourself, Family, and Friends)

· Free or Discounted Entry to Local Venues (The Nashville Zoo, Dollywood Theme & Water Parks, National Museum of African American Music, and tours at The Opry and The Ryman Auditorium. 

Position Overview: Reporting to the Marketing Director, the Marketing Coordinator will play an integral role in supporting the marketing management operations of the department. This includes managing the marketing, media buying, financial, and promotional needs of internal departments, as well as targeting various external audiences and ensuring best-of-class marketing practices and institutional branding standards are applied to meet the many goals and objectives of the Country Music Hall of Fame® and Museum and associated brands. This position provides tremendous opportunity to experience all levels of marketing – digital, project management, audience acquisition and engagement, paid media, and budget management – and promotes independence and growth to develop management and training skills.

Responsibilities:

• Project Management – Serve as a primary interface between the Marketing team and various divisions within the institution. Exceptional project management, attention to detail, and communication skills are required to effectively balance the varied goals and objectives of each project or campaign.
• Market Research – Help improve interdepartmental knowledge through market research activities to better understand demographics, competitive landscape, and emerging market trends.
• Media Scheduling/Fulfillment – Schedule and fulfill selected advertising buys secured for various departments and campaigns, including print, outdoor, digital, and other traditional and digital media. 
• Promotions – Multiple promotional opportunities are secured each year with various partners. The Marketing Coordinator fulfills partnership promotions and executes museum-driven promotions from conception to fulfillment to analysis.
• Radio Partnership Program – Represent the museum through our radio partnership program with 30 radio stations throughout the United States; work with Marketing Managers to provide content to radio trade partners on a monthly basis; track affidavits.
• On-Property Marketing – Responsible for fulfilling on-property marketing initiatives designed to deliver a premium experience to museum guests.
• Data and Analytics – Measure the success of integrated marketing campaigns; develop External Affairs recaps for exhibitions and initiatives.
• Administration & Budget Management – Maintain department contact list in CRM; assist with monthly financial reporting, invoices, purchase orders, contract management, etc. 
• Departmental Growth – Identify new and creative ways to bring the museum’s message to a broader audience by participating in educational opportunities approved by the Marketing Department.

Requirements

•  Bachelor's Degree in Marketing, Digital, Business, Communication or related field are required.
• Prior museum, hospitality, tourism, nonprofit, publishing, digital content, agency, or related experience is preferred.
• Minimum of 1 year marketing experience is preferred (including internships). 
•  Able to exercise discretion and keep strictest levels of confidentiality.
• Must maintain regular and acceptable attendance. Periodic nights and weekends are required for museum or
•  industry/community events.
• Excellent knowledge of MS Office, Google Analytics, social media marketing software and online applications (Sprout, Facebook/Twitter/Instagram insights and analytics, Creator Studio, Business Manager) are required. Basecamp, Photoshop, CMS (Wordpress), and CRM (Tessitura) experience is preferred.

Additional Skills & Preferred Characteristics:

• Highly innovative and strategic, self-starter with strong business acumen
• Excellent analytical, critical thinking, and problem-solving skills
• Ability to prioritize, multi-task and be very flexible in a fast paced, dynamic environment
• Excellent oral and written communication skills, including email communication and small group presentations
• Ability to work individually and with cross-functional teams to develop consensus within diverse groups and drive results
• Highly organized, detail-oriented, and possesses outstanding follow-through skills
• Must be a team player
• Process development skills, ability to keep work moving effectively while minimizing problems and delays
• Positive attitude and desire to work collaboratively with colleagues and management

Application Instructions:  

Due to the high volume of applications for this position, hiring managers will only contact candidates who will be advanced for an interview. Please refrain from calling or emailing to inquire about the status of your application. 

Please upload a resume, cover letter, and three professional references when applying for the position. 

Applications are only accepted online on our career page: https://countrymusichalloffame.org/employment. 

This position requires a background check to be completed in advance of work start.

Note to Applicants:

The Country Music Hall of Fame and Museum is an equal opportunity employer. We celebrate the varied attributes, characteristics, and perspectives that make each person unique, and we believe that fostering a culture of inclusion is essential to institutional excellence. The museum promotes an environment of respect, communication, and understanding, while actively seeking opportunities to learn about and establish practices that further facilitate equity. The museum does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. The Country Music Hall of Fame and Museum does not tolerate discrimination or harassment based on any of these characteristics.

We are a drug-free workplace and an equal opportunity employer that welcomes all qualified candidates to apply for open positions. The Country Music Hall of Fame and Museum is committed to providing a safe and secure environment for its staff and visitors. All offers of employment are subject to and contingent upon the successful completion of a background check and employment verification, including federally mandated E-verify processes, as required for position.

All applicants must submit a resume, cover letter, and three professional references with their online application to be considered for the role.