You haven't searched anything yet.
About CookUnity
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.
About the Growth Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky is the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.
About the Role
Our ideal candidate will lead our current and future channel growth strategy and management to scale customer acquisition across digital and offline channels. As the Director of Performance Marketing at CookUnity, you will play a pivotal role in scaling and accelerating user acquisition, particularly among the right customer segments, while maintaining efficient CACs. S/he will develop and deliver upon data and insight-driven performance marketing plans and manage a cross-functional team of growth specialists across broadcast media, digital and offline growth as well as CRO and audience management.
In a competitive landscape, CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety. We now want to leverage this differentiation to create unique marketing funnels that cater to various segments of food enthusiasts seeking a superior, effortless dining experience. The ideal candidate is a marketing expert who excels in creating experimentation frameworks, enabling supply-demand optimization through content experimentation, and the creation of numerous landing pages. They should have a customer-centric approach and a track record of transforming marketing performance data into actionable insights.
This role reports directly to the VP of Growth and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.
Responsibilities:
Qualifications
Personal Traits
🌟 Bi-annual performance bonus
📈 We grow, you grow: Stock Options Plan granted on Day 1
🩺 Health Insurance coverage
🌅 401k Plan
⛱ Unlimited PTO
🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
👩🏾🏫 Personalized Spanish coach
🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Click this link to learn more about our Community.
Full Time
$180k-231k (estimate)
05/13/2024
07/11/2024
cookunity.us
New York, NY
<25
The job skills required for Director of Performance Marketing include Leadership, Futures, Collaboration, Insight, Agile, Economics, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Performance Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Performance Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director of Performance Marketing positions, which can be used as a reference in future career path planning. As a Director of Performance Marketing, it can be promoted into senior positions as a Sales and Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Performance Marketing. You can explore the career advancement for a Director of Performance Marketing below and select your interested title to get hiring information.