Senior Vice President, Performance Marketing

About the Company

Prominent consumer tech brand

Industry
Consumer Electronics

Type
Privately Held

About the Role

The Company is seeking a Senior Vice President of Performance Marketing to lead and oversee all performance marketing initiatives, with a focus on customer acquisition, retention, and engagement. The successful candidate will be responsible for optimizing campaign strategies, channel mix, and marketing tactics to maximize ROI and drive business growth. This role involves shaping the direction of the marketing function, managing a substantial marketing budget, and fostering innovation and creativity in marketing strategies. The ideal candidate will have extensive experience in performance marketing, preferably in subscription-based or direct-to-consumer businesses, and a proven track record of scaling marketing efforts and driving revenue growth in high-growth environments. Strong analytical skills, experience managing large and complex teams, and adaptability to a fast-paced, innovative marketing environment are essential.Applicants for the Senior Vice President of Performance Marketing role at The Company should have a minimum of a BA/BS degree, with a Master's degree in a relevant field strongly preferred. The position requires a candidate with a deep understanding of marketing analytics, customer data management, and the ability to derive actionable insights from data to inform marketing strategies. Familiarity with app/web analytics tools and experience in leveraging customer insights for targeted marketing campaigns are also necessary. The role demands a strategic leader with a strong executive presence, a reputation for delivering competitive insights, and excellent stakeholder management skills. The candidate should be passionate about innovation and experimentation in marketing and be able to mentor and develop a team in a dynamic, high-growth environment.

Travel Percent
Less than 10%

Functions

• Marketing