Vice President, Analytics & Insights

About the Company

Progressive SaaS solutions provider specializing in multi-channel advertising

Industry
Internet

Type
Privately Held, VC-backed

Founded
2013

Employees
1001-5000

Funding
$1-$5 million

Categories

• Information Technology & Services
• Advertising
• Advertising Management
• Media
• Professional Services
• Agency
• Technology
• Advertising Exchanges
• Advertising Platforms
• Content Marketing
• Native Advertising
• Ad RetargetingAd TargetingAdvertising
• Advertising Platforms
• Digital Marketing
• Machine Learning
• Marketing
• Mobile Advertising
• Video Advertising

Specialties

• native advertising
• content amplification
• programmatic native advertising
• demand-side platform
• programmatic media buying
• native ads
• in-feed native advertising
• content distribution
• video advertising
• ominchannel advertising

About the Role

The Company is seeking a Vice President of Analytics & Insights with a passion for programmatic advertising and a talent for delving deep into customer and industry data to extract actionable insights. The successful candidate will be responsible for leading a global team of approximately 40 programmatic and reporting analysts, driving the organization's success by uncovering high-performing optimization strategies, and maximizing advertising performance for partners. This role requires a clear understanding of the global programmatic advertising business, expertise in analytical tools and frameworks, and the ability to integrate multiple data sets to transform analytical insights into commercially driven actions. The VP will also be instrumental in designing and executing a global analytics strategy, partnering with client services, sales teams, and external partners, and building a world-class customer operating model.Applicants for the VP of Analytics & Insights position should have a proven track record of building and leading global analytics teams, an expert understanding of programmatic media strategies, and a deep knowledge of programmatic platforms and ecosystems. The role demands a leader who can motivate a team to operate effectively in a fast-paced, high-growth environment, and who can work collaboratively with cross-functional teams to enhance the company's analytical and self-serve capabilities. Experience in managing customer-facing analytics teams and a background in the digital advertising ecosystem are essential. A huge bonus is given to candidates who have used the company's platform. The ideal candidate will be a strategic thinker with robust analytical skills, capable of driving customer-level growth and success.

Hiring Manager Title
SVP of Client Services

Travel Percent
Less than 10%

Functions

• Data Management/Analytics