SVP Sales & Business Development

Job Summary:

As we continue to expand our footprint and enhance our offerings, we are seeking a dynamic and strategic SVP of Sales and Business Development to lead our revenue generation efforts and drive growth through strategic business development deals and sales force optimization. Reporting to the CEO and part of the executive leadership team, you will be instrumental in shaping our revenue strategy, management/performance/ accountability of all sales personnel (national, regional and local) and forging strategic partnerships. You will play a critical role in driving revenue growth, expanding our market presence and sales strategy, act as voice of customer, and solidifying our position as a leader in the place based media/healthcare media/retail media. This position offers flexible work arrangements, allowing you to work remotely or from our Naperville, Illinois, Indianapolis, Indiana, or Oakland, CA office. Extensive travel, up to 30%, will be required throughout the year.

Essential Functions:

1.Develop and Execute Revenue Strategy : Lead the development and execution of a comprehensive revenue generation strategy aligned with our business objectives and targets. Identify new revenue streams, market opportunities, and growth initiatives to drive sustainable revenue growth in both the static and digital advertising space.

2.Secure Strategic Business Development Deals : Negotiate and close high-value deals with key clients, advertisers, and agencies to secure long-term partnerships and premium placements. Identify and pursue strategic partnerships, alliances, and business development opportunities that enhance our market position and drive revenue growth.

3.Optimize our sales force, overseeing people management of National Sales team and Local Sales team , dispersed across the US (combination of office and remote workers):

Lead and develop the teams, fostering collaboration while respecting their unique approaches.

Develop and implement sales strategies, processes, and training programs to optimize their productivity and effectiveness.

Build a culture of accountability and high performance.

Influence/collaborate and bring value with respect to strategic revenue operations decisions and execution including 2nd chance, e-mail cadences, and more.

Influence/collaborate and bring value with respect to lead gen unit economics and optimization

Work with marketing to ensure our products positioned the right way to the right clusters of clients, prospects

4.Drive Revenue Growth :

Collaborate cross-functionally with marketing, operations, and finance teams to develop integrated revenue generation plans.

Monitor key performance metrics, analyze sales data, and track progress against targets to identify areas for improvement and drive continuous revenue growth.

5.Cultivate client relationships, partnering with customer success team :

Build and maintain strong relationships with key clients in both National and Local markets, understanding their needs and objectives to deliver tailored solutions.

Act as a trusted advisor and strategic partner, leveraging industry insights and market trends to drive mutual success.

Collaborate with customer success to ensure post campaign reporting contains data sufficient to secure renewals.

6.Partner with Sales Operations and Enablement to enable technology and processes for the Sales team :

Champion and implement efficient sales processes, tools, and systems to improve sales efficiency and effectiveness.

Identify and implement best practices in sales enablement to ensure the continuous learning and development of the sales team partnering with the Sales Operations team

7.Stay Ahead of Industry Trends :

Monitor industry trends, market dynamics, and the competitive landscape to identify emerging opportunities and threats.

Anticipate market shifts and proactively adapt revenue strategies to capitalize on new trends, technologies, and customer preferences.

Required Skills and Abilities:

• Excellent sales leadership experience and communication skills with the ability to inspire, motivate, and guide high-performing, multi-channel, diverse, sales teams. You possess keen performance management skills, fostering a culture of continuous learning and development for your team members.
• A clear, concise, and persuasive communication style, with the ability to effectively communicate complex ideas to diverse audiences, both internally and externally.
• You command gravitas and presence, fostering trust and respect from your team, colleagues, and clients.
• Strategic leader, experience leading large-scale sales force, working in an ambiguous and entrepreneurial environment, willing to roll up sleeves and learn.
• Amazing people coaching and management skills with the ability to efficiently communicate and drive results across the organization.
• Excellent time management skills with the ability to hit deadlines and keep management informed. An analytical mindset with the ability to interpret data, analyze trends, and translate insights into actionable strategies and tactics.
• A strategic thinker with a proven track record of developing and executing data-driven revenue growth strategies. You are passionate about driving results and possess a relentless focus on continuous improvement.
• An operational and process-oriented mindset, with a passion for streamlining and optimizing existing processes to achieve greater efficiency and effectiveness.
• A “working general” mentality; someone who is in charge but is contributing with even more passion than the team, paving the way and inspiring the company’s work ethic and commitment to excellence.
• Strong expertise in CRM systems, with ability to manage systems to ensure accurate data capture and reporting of sales performance.

Minimum Required Education and Work Experience:

Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.

Proven track record of success in revenue generation, business development, and sales leadership roles within the outdoor advertising or media industry. A minimum of 3-5 years in a sales leadership position and 8 years of total selling and/or business development experience is required.

Strong negotiation skills with a demonstrated ability to close complex, high-value deals with strategic partners and clients.

Culture Fit:

You are a collaborative and results-oriented individual who thrives in a fast-paced, dynamic environment.

You are passionate about the out-of-home advertising industry and the wellness industry, and possess a deep understanding of current trends and challenges.

You are a strong advocate for building and maintaining a positive, inclusive, and high-performing company culture.

Physical Requirements:

This is a stationary position, with prolonged periods of sitting at a desk.

This position will require prolonged periods of operating a computer/keyboard/mouse/monitor and other office productivity machinery such as a copy machine, computer printer, and telephone.

The person in this position must occasionally move about the office to access office machinery or attend meetings.

Work is performed in a temperature-controlled environment, but employee may be required to travel to off-site meetings for business purposes.

Why Join Us:

Opportunity to lead revenue generation efforts for a leading advertising company with a strong reputation for innovation and excellence.

Competitive salary, bonus and robust benefits package with opportunities for professional growth and development.

Collaborative and dynamic work environment with a talented team of professionals dedicated to driving success.

Make a significant impact by shaping the future of sponsored wellness advertising

If you are a strategic leader with a proven track record of success in driving revenue growth and maximizing sales team performance within the advertising industry, we invite you to apply for the position and join us on our journey of innovation and growth. Apply now to be part of our dynamic team!

Equal Employment Opportunity Policy: Our Company prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Our Company conforms to the spirit as well as to the letter of all applicable laws and regulations.

Americans with Disabilities Act Policy: Our Company will reasonably accommodate qualified individuals with a disability so that they can perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to the Company. Contact the Human Resources Department with questions or requests for accommodation