Senior Director, Demand Generation

About the Company

Top provider of toll management services for trucking companies

Industry
Transportation/Trucking/Railroad

Type
Privately Held, VC-backed

Founded
2001

Employees
201-500

Categories

• Transportation
• Miscellaneous Personal Services
• Prepass
• Toll Management
• Toll System
• Toll Violation
• Violation Management
• Information Technology
• Railroad
• Software
• Logistics
• Automotive
• Management Services
• Commercial Vehicles
• Trucking
• Warehousing
• Information Technology & Services
• Technology

Specialties

• Toll Savings
• Electronic Toll & Transponder Management
• Commercial Motor Carrier Services
• National Toll Solution
• Toll Management
• Toll Violation & Video Toll Processing
• Trucking
• Commercial Fleets
• and Fleet Management

About the Role

The Company is seeking a Senior Director for Demand Generation. This key role involves leading a team of marketers to develop and execute strategies that drive brand awareness, generate high-quality leads, and ensure a strong return on marketing investment. The successful candidate will work closely with sales, customer success, and other marketing teams to create effective marketing programs that engage leads at all stages of the sales funnel. Responsibilities include designing and implementing marketing campaigns across various channels, recruiting and mentoring a team of marketers, and overseeing digital marketing capabilities such as SEM, SEO, and CRO. The ideal candidate will have a minimum of 10-12 years in B2B marketing, with at least 5 years in a marketing leadership role, and a proven track record in demand generation specific to B2B best practices. Experience in the B2B technology sector is required, with additional experience in the trucking/transportation industry being a plus. The role demands a highly creative individual with strong analytical skills, a commitment to ongoing sales alignment, and the ability to think strategically while also being detail-oriented.Applicants for the Senior Director, Demand Generation position at the company should be prepared to demonstrate their expertise in designing, executing, and measuring marketing campaigns, as well as their hands-on experience with marketing technology, including automation and email marketing. The role requires a leader with a strong entrepreneurial spirit, a commitment to innovation, and a proactive approach to achieving outstanding results. The candidate should be highly motivated, passionate, and adaptable to change, with the ability to communicate effectively across the organization and with both prospects and customers. A focus on continuous learning and a growth mindset are essential, as is a strong commitment to the company's core values of putting people first, fostering trust, and always innovating to meet customer needs.

Hiring Manager Title
Chief Marketing Officer (CMO)

Travel Percent
Less than 10%

Functions

• Marketing