A NYC-based professional services firm is seeking an Associate Director of Public Relations for a hybrid role of 2-3 days in office. The successful candidate will lead the public relations campaigns designed to elevate the company’s brand presence and foster positive engagement with the media, stakeholders, and the public. Experience in financial services industry is essential.

• Develop and maintain relationships with finance, business journalists, and local PR agencies globally
• Handle all media inquiries and interview requests
• Write and distribute press releases and media advisories
• Pitch story ideas and secure coverage in print, broadcast, and online media
• Develop and implement a comprehensive PR strategy in line with the firm’s business objectives
• Craft key messages and talking points for the firm and its representatives
• Manage crisis communication and rapid response to any negative press or publicity
• Write and edit content for various platforms such as websites, social media, newsletters, and annual reports
• Prepare presentations and briefing materials for executives
• Engage with key stakeholders including clients, investors, industry influencers, & policy makers
• Represent the firm at industry events and networking opportunities
• Ensure consistent messaging and branding across all communication channels
• Monitor and report on the firm’s reputation and brand perception
• Collaborate with the greater marketing team to align PR campaigns with marketing initiatives
• Communicate PR strategies and results to internal stakeholders

QUALIFICATIONS

• 5 – 10 years of proven experience in a public relations, corporate communications, or media relations role
• Experience in financial services or investment management industry
• Bachelor’s degree in public relations, communications, journalism, marketing, finance, or a related field
• Proven track record of handling media inquiries and building relationships with journalists and influencers
• A track record of successful PR campaigns and initiatives that have enhanced company reputation