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Location:
New York, NYConde Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Conde Nast Traveler/Traveller, Allure, AD, Bon Appetit and Wired, among others. Conde Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.
Location:
New York, NY
Overview
Conde Nast is seeking a Manager of Growth Marketing who is highly analytical and has experience managing paid media across channels and platforms profitably. The Manager will oversee paid marketing initiatives across various Conde Nast brands to drive profitable, new subscriptions. The position is responsible for owning the day-to-day management and execution of paid media efforts through strong platform knowledge, media planning, A/B testing, and budget optimization skills.
Primary Responsibilities
Drive profitable customer acquisition efforts for multiple Conde Nast brands through Direct Response marketing
Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc.
Develop media strategy and plans with responsibility to execute the plans through a mix of direct "hands on keyboard" and the management of external advertising agencies
Build budgets and forecasts at the brand, platform and channel level that maximize customer LTV
Track and regularly communicate campaign performance vs budget to key stakeholders
Monitor competition, industry trends and apply best practices
Collaborate with both external agencies and internal cross-functional teams such as creative, brand and product development
Partner with the central analytics to leverage consumer data and insights to maximize ROI
Desired Skills & Qualifications
4-6 years of a successful track record in digital and mobile direct response marketing
Success driving results across paid search, paid social, programmatic and more (e.g., Meta, Google, Reddit, TikTok, Rokt) on both mobile and desktop
Strong understanding of optimization levers & testing approaches across media platforms
Strong Direct Response marketing skills with A/B testing experience
Strategic thinker as well as an agile executer who is able to pivot quickly
Highly analytical with strong budgeting and forecasting skills
Highly collaborative and team player by nature
Excellent communicator - both verbal and written
Ability to plan and operationalize marketing efforts that maximize LTV
Ability to manage external agencies and vendors to drive best-in-class execution
A passion for digital and mobile marketing with an active interest in online advertising industry trends and applying best practices
Base Salary: $70,000 - $100,000
What happens next?If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.Full Time
Heavy Civil Construction
$122k-160k (estimate)
03/13/2024
04/09/2024
condenast.com
WILMINGTON, DE
7,500 - 15,000
2018
JOHN RICHARDS
$200M - $500M
Heavy Civil Construction
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The following is the career advancement route for Manager, Growth Marketing positions, which can be used as a reference in future career path planning. As a Manager, Growth Marketing, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Manager, Growth Marketing. You can explore the career advancement for a Manager, Growth Marketing below and select your interested title to get hiring information.