Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for the preparation of Marketing-related reports and analysis and the implementation of marketing activity across various departments within the organization. Ensures proper implementation of marketing and communications programs to key system personnel. Supports development and implementation of online, email and Direct Marketing programs to generate leads. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities:

• Support development and governance of Brand Messaging Framework to ensure consistent, best-in-class messaging across all channels and touchpoints
• Develop and synthesize brand messaging research
• Organize and evolve Brand Architecture including product positioning and value propositions, including maintenance of messaging framework
• Support naming and messaging development for the Xfinity brand with competitive intelligence, consumer research and insights, and legal review
• Collaborate across key partners, including Business, Legal, CR&I, and Marketing
• Support campaign strategy for IMC priorities, including identifying key challenges, insights, audience, objectives and KPIs
• Deliver on strategic briefs, bringing thought leadership, industry best practice, and marketing science to deliver robust frameworks, brand actions, and initiatives
• Highly collaborative role that requires a unique blend of soft and hard skills, including analytics and research synthesis, excellent writing and communication skills, and understanding of marketing planning and strategy
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

What you’ll need:

• Strong partnership and collaboration skills
• Passion for marketing and communications
• Coordinates multiple priorities while meeting simultaneous deadlines.
• Ability to synthesize and translate insights and data into consumer messaging
• Obsessive attention to detail
• Impeccable written and verbal communication, must be a master of presentation applications (Keynote or PowerPoint)
• Self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment
• Follow through to ensure that deadlines are met and deliverables meet specifications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years