You haven't searched anything yet.
Job Summary
Job Description
Core Responsibilities
Own all aspects of Comcast Business brand strategy including, but not limited to, long-term strategic vision, annual brand plan, and on-going strategic initiatives and activations
Drive research and insights annual plan inclusive of on-going tracking and research as well as a business-driven learning agenda
Leverage deep understanding of macro trends in business and culture as well as industry news, competitive dynamics, and audience insights to drive strategic direction and initiatives
Bring in innovative, best-in-class partners in order to advance all brand and research programs
Lead key strategic and creative projects for Comcast Business brand aimed at defining and activating our brand purpose, identity, architecture, and purpose-driven actions
Develop and own key messaging architecture for Comcast Business across all segments and verticals; work with cross-functional team to enable adherence to brand messaging hierarchy
Encourage a culture of collaboration across teams and enable the organization to embrace all elements of brand strategy and research
Act as a brand steward within organization – educating and empowering others to build and leverage the Comcast Business brand in meaningful ways
Work with members of other teams within Marketing as well as Product Management, Sales, HR, Internal Communications, & others to bring business initiatives to life in a way befitting our brand
Manage agency relationships from a day to day perspective as well as through annual planning and scoping process
Required leadership skills:
Exhibits strong, strategic skills related to brand strategy, research, and insights
Proven experience is driving results in a complex, matrixed organization
Ability to operate in ambiguity and chart clear pathways forward
Insight-driven leader who can exhibit and champion understanding of B2B audience and use consumer-first mindset to drive impact
Champions diverse perspectives and works to bring unique, inclusive thinking into all that we do
Ability to influence and own strong, clear POV
Proven cross-functional leader and impactful teammate who can manage “up and down” – great interpersonal skills
Innovative thinker, with a track record for translating strategic thinking into action
Highly organized, proactive & curious
Excellent written and verbal communications skills with strong executive presence – able to present ideas clearly and with impact
Self-reliant, problem-solver, and results-oriented
Ability to thrive in a fast-paced environment, prioritize tasks, handle pressure, and meet deadlines with a growth mindset
Detail oriented – strong ability to establish and work within processes and navigate organization complexity
Rigorous budget management skills and strong business judgement
Strong interest in individuals with B2B and/or technology experience
Employees at all levels are expected to:
Disclaimer:
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years
Full Time
Transportation
$188k-230k (estimate)
05/10/2024
05/19/2024
CHESAPEAKE, VA
15,000 - 50,000
2018
DONYELL GALLOP
$500M - $1B
Transportation
The following is the career advancement route for Director, Brand Strategy positions, which can be used as a reference in future career path planning. As a Director, Brand Strategy, it can be promoted into senior positions as a Top Product/Brand Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Brand Strategy. You can explore the career advancement for a Director, Brand Strategy below and select your interested title to get hiring information.