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Marketing Manager (PART-TIME)
$92k-125k (estimate)
Part Time 3 Weeks Ago
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College MatchPoint is Hiring a Marketing Manager (PART-TIME) Near Austin, TX

MARKETING MANAGER(PART-TIME)


College MatchPoint is seeking a talented and data-driven Marketing Manager with experience in HubSpot and content marketing to drive awareness among parents of high school students, convert awareness to qualified leads, and support a positive customer experience throughout their journey with our college counseling service. The ideal candidate will have a strong understanding of content creation, social media marketing, paid advertising, and email campaigns, along with excellent communication skills and the ability to develop and execute effective marketing strategies.

Major Responsibilities

  • Drive awareness among parents of high school students through targeted content marketing and Facebook advertising campaigns.
  • Develop and implement strategies to convert awareness into qualified leads, nurturing them through the sales funnel using HubSpot.
  • Support a positive customer experience throughout their journey by creating engaging and informative content that addresses their needs and concerns.
  • Create compelling and informative content, including blog posts, articles, and social media posts, tailored to our target audience of parents with high school students.
  • Manage and optimize the company's Facebook advertising campaigns, ensuring maximum return on investment (ROI) and focusing on lead generation.
  • Utilize HubSpot to manage and track leads, create targeted email campaigns, and automate marketing processes.
  • Collaborate with the sales and customer support teams to ensure a seamless customer experience from initial awareness to enrollment and beyond.
  • Monitor and analyze the performance of content marketing and Facebook advertising campaigns using HubSpot analytics, providing regular reports and recommendations for improvement.
  • Stay up-to-date with the latest content marketing, Facebook advertising, and HubSpot trends and technologies, and continuously improve our marketing strategies to better serve our target audience.

Qualifications Needed

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in content marketing and Facebook advertising, preferably in the education or technology sector.
  • Strong understanding of content creation, social media marketing, and paid advertising, particularly on Facebook and HubSpot.
  • Proven track record of developing and executing successful content marketing and Facebook advertising campaigns that drive awareness and generate leads.
  • Excellent written and verbal communication skills, with a keen eye for creating engaging and informative content that resonates with parents of high school students.
  • Proficiency in HubSpot, including lead management, email marketing, and marketing automation.
  • Experience with graphic design and video editing software
  • Strong analytical and problem-solving skills.
  • Ability to work independently and collaborate effectively with cross-functional teams.
  • Passion for education and helping students find the right college match.

20-25 hours/week

Salary: $35-40/hour, with bonus based on goals

To apply, please submit your resume, cover letter, and a portfolio showcasing your relevant content marketing, Facebook advertising, and HubSpot work to candidates@collegematchpoint.com.

MARKETING MANAGER(PART-TIME)


College MatchPoint is seeking a talented and data-driven Marketing Manager with experience in HubSpot and content marketing to drive awareness among parents of high school students, convert awareness to qualified leads, and support a positive customer experience throughout their journey with our college counseling service. The ideal candidate will have a strong understanding of content creation, social media marketing, paid advertising, and email campaigns, along with excellent communication skills and the ability to develop and execute effective marketing strategies.

Major Responsibilities

  • Drive awareness among parents of high school students through targeted content marketing and Facebook advertising campaigns.
  • Develop and implement strategies to convert awareness into qualified leads, nurturing them through the sales funnel using HubSpot.
  • Support a positive customer experience throughout their journey by creating engaging and informative content that addresses their needs and concerns.
  • Create compelling and informative content, including blog posts, articles, and social media posts, tailored to our target audience of parents with high school students.
  • Manage and optimize the company's Facebook advertising campaigns, ensuring maximum return on investment (ROI) and focusing on lead generation.
  • Utilize HubSpot to manage and track leads, create targeted email campaigns, and automate marketing processes.
  • Collaborate with the sales and customer support teams to ensure a seamless customer experience from initial awareness to enrollment and beyond.
  • Monitor and analyze the performance of content marketing and Facebook advertising campaigns using HubSpot analytics, providing regular reports and recommendations for improvement.
  • Stay up-to-date with the latest content marketing, Facebook advertising, and HubSpot trends and technologies, and continuously improve our marketing strategies to better serve our target audience.

Qualifications Needed

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in content marketing and Facebook advertising, preferably in the education or technology sector.
  • Strong understanding of content creation, social media marketing, and paid advertising, particularly on Facebook and HubSpot.
  • Proven track record of developing and executing successful content marketing and Facebook advertising campaigns that drive awareness and generate leads.
  • Excellent written and verbal communication skills, with a keen eye for creating engaging and informative content that resonates with parents of high school students.
  • Proficiency in HubSpot, including lead management, email marketing, and marketing automation.
  • Experience with graphic design and video editing software
  • Strong analytical and problem-solving skills.
  • Ability to work independently and collaborate effectively with cross-functional teams.
  • Passion for education and helping students find the right college match.

20-25 hours/week

Salary: $35-40/hour, with bonus based on goals

To apply, please submit your resume, cover letter, and a portfolio showcasing your relevant content marketing, Facebook advertising, and HubSpot work to candidates@collegematchpoint.com.

Job Summary

JOB TYPE

Part Time

SALARY

$92k-125k (estimate)

POST DATE

05/18/2024

EXPIRATION DATE

07/14/2024

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The job skills required for Marketing Manager (PART-TIME) include Advertising, Email Marketing, Problem Solving, Communication Skills, Verbal Communication, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager (PART-TIME). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager (PART-TIME). Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Marketing Manager (PART-TIME) positions, which can be used as a reference in future career path planning. As a Marketing Manager (PART-TIME), it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager (PART-TIME). You can explore the career advancement for a Marketing Manager (PART-TIME) below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Manager job description and responsibilities

Provide reports and analysis of marketing activities to senior managers and board of directors.

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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

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The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.

12/13/2021: Lowell, MA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

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Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

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Successful candidates will have a deep knowledge of experiential marketing and project management experience.

12/27/2021: Huntington, WV

A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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