POSITION: Marketing Strategy Manager

REPORTS TO: Director of Marketing

DEPARTMENT: Marketing

STATUS: Year-Round, Full-time, Exempt

OVERVIEW

The Marketing Strategy Manager supports the Director of Marketing with all aspects of advertising, branding, marketing, and promotions to establish a large, diverse, and loyal customer base for Cleveland Play House. This position also supports the Managing Director with developing, implementing, and evaluating long-range strategies to ensure CPH achieves its revenue goals for all product lines.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Marketing Strategy Manager should be a strategic thinker with knowledge of market segmentation, geotargeting strategies, digital media trends, brand identity, ticket pricing, and project management. This role will support the Director of Marketing with the following tasks and responsibilities:

LEADERSHIP

• Research sales trends, customer purchase activity, and best practices for increasing engagement.
• Coordinate with colleagues in other departments to ensure institutional revenue goals are met.
• Participate in committees to ensure that a marketing perspective is part of company decisions.

• Identify viable community and promotional partnerships and alliances with local nonprofit organizations for cross-promotional efforts.
• Support marketing updates to Playhouse Square's marketing department.
• Attend monthly marketing committee meetings with Playhouse Square.
• Work with Destination CLE and other major attractions in town to create promotions.

OPERATIONAL

• Work with Managing Director and Director of Marketing on strategies to activate CPH's revenue streams, which includes earned income from mainstage theatre productions, special theatrical events, education touring productions, and community events among others.
• Develop and implement marketing and promotional strategies for CPH membership/ticket sales.
• Develop, coordinate, and execute digital media, print, radio, and direct mail campaigns.

• Facilitate and manage expenses for advertising and promotional efforts.
• Support the drafting, editing, and proofing of print collateral and digital communications.
• Facilitate, manage, and distribute trade ticket fulfillment for press and media partners.
• Support the supervision and mentorship of department associates, apprentices, and interns.

DESIRED SKILLS & EXPERIENCE

• 5 years of experience in marketing, sales, project management, or arts management.
• Ability to think strategically and problem solve, with flexibility and capability to think creatively.
• Ability to communicate in an effective and tactful manner.
• Knowledge CRM or ticketing software, web publishing platforms, as well productivity software.

Salary Range: $48,000 - $55,000. Some nights and weekends are required. Reasonable accommodations may be made to enable individuals with disabilities to perform the assigned and essential functions.

CPH is on an active journey to become an anti-racist organization. All CPH employees must commit to mandatory training in understanding and embracing equity, diversity, inclusion, and access for all.

Cleveland Play House is an equal opportunity employer.