iHeartRadio Job Summary: iHeartRadio is seeking a Product Marketing Manager to join our Nashville iHeartRadio tech hub! This is an exciting opportunity to be on the core digital team at Nashville’s new iHeartRadio HQ. The “Product Marketing Manager - Paid Subscriptions” is responsible for developing overall integrated marketing programs and driving engagement among users of the iHeartRadio digital services, across email, push and in-app channels, with a particular focus on iHeartRadio’s paid subscription products. As one of the primary individuals overseeing iHeart’s paid subscriptions services, this position will work very closely with the product development team and UXD team to steer the direction of the subscription products - overseeing everything from product revenue reporting to specific feature releases. This role will also work closely with the entire marketing team to drive unique app opens, total listening hours and reduce listener churn even outside of paid subscriptions. In this role, your mandate is to keep listeners engaged on iHeartRadio by designing both high impact and highly personalized campaigns, touching tens of millions of music fans. Developing processes, systems and an internal systems infrastructure to scale promotions across the growing user base is a critical component of the job. The position requires a person with an entrepreneurial mindset, a test, analyze and learn orientation, creativity and deep quantitative skillset. You Like: Defining and driving user engagement strategy to reach key product listening goals; spanning broader content programs, integrated marketing campaigns and individualized outreach and triggered communication Having substantial impact and influence over the direction of the product, features, and user experience you are promoting Developing, leading and managing cross-platform, world-class integrated marketing programs that are on-brand, stand out in the marketplace and fully leverage streaming platforms Participating in brand positioning strategy work Managing the email development process, including ideation, creative production, testing, deployment and reporting Working closely with product, data and development teams to define requirements and execute tailored campaigns Driving re-engagement efforts across email, push and in-product messages Formulating and executing A/B tests to continually improve user engagement strategy Using data to identify cohorts and prioritize opportunities to engage more effectively with listeners and drive desired engagement, trials and subscriptions Managing day-to-day email and other user messaging operations - ensuring high inbox deliverability, monitoring reputation scores, complying with industry best practices and managing relationship with ESPs Developing user base segmentation strategies (CRM) to optimize response to user messages, including leading internal or external Data Science resources to develop improved, personalized methodologies for targeting and reaching most responsive user groups Partnering with Analytics to identify key customer segments and cohort LTVs -- Drive acquisition and engagement with unique tactics and competitive offering for each audience Tracking, analyzing, and reporting results from marketing programs. Design customer feedback loops and cohort data that provides regular insights for enhancing strategy You Have: BA or BS degree; MBA a plus 5 Years’ experience in a consumer facing digital marketing role 5 years minimum focused on email marketing, CRM, and/or lifecycle marketing with significant emphasis on A/B testing, cohort targeting and conversion optimization 2 years working with consumer mobile Apps 2 years working on e-commerce businesses 2 years managing direct reports, with proven leadership and management skills Strong analytical skills and background, including considerable experience with Excel and other analytics tools Excellent communicator, with ability to work effectively across functions. Strong communication skills, both written and verbally Ambitious, courteous, flexible, & curious personality traits. Ability to mix creativity with strategic thinking, and demonstrate strong organizational and prioritization skills While we value work-life-balance, this position will at times require an ‘always-on’ job mindset, with ability to respond after hours and on weekends Location Nashville, TN; 1200 Broadway, 6th Floor, 37203 Position Type Regular Benefits: iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following: Employer sponsored medical, dental and vision with a variety of coverage options Company provided and supplemental life insurance Paid vacation and sick time Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing A Spirit day to encourage and allow our employees to more easily volunteer in their community A 401K plan Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more! The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Some positions in certain divisions of the iHeartMedia family of companies are subject to mandatory vaccination requirements as a condition of employment. Candidates who have been offered employment for these positions at iHeartMedia, subject to applicable law, will be required to demonstrate they have been fully vaccinated for COVID-19 or qualify for a medical or religious accommodation from the vaccination requirement by their start date (which may be extended for such purposes). If the aforementioned requirements are not met, candidates who have accepted offers for such positions will have their offers rescinded and/or employment terminated in accordance with applicable law. Our organization participates in E-Verify. Click here to learn about E-Verify. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Click Here to learn about the San Francisco Fair Chance Ordinance . Current employees and contingent workers click here to apply and search by the Job Posting Title.