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About the Role
Reporting to the Chief Marketing Officer, the Vice President, Consumer Marketing oversees all functions relating to the growth and engagement of our consumer audience and the Cars.com brand. From how Cars.com connects with culture to how we can improve the consumer experience of buying and selling a car via our product, this position has a significant impact on one of the most recognized and long-standing brands in digital automotive. Specific responsibilities include brand positioning, strategy, and execution; product marketing; paid media; content partnerships and social media management; lifecycle marketing; SEO; and the application of our audience data to full-funnel consumer marketing strategy and activation.
A member of Marketing Leadership and highly influential leader within the extended executive team, this role interfaces with Product, Audience Strategy, Communications, Analytics, Finance, and B2B Marketing teams to ensure a future-proofed approach to brand-building and traffic leadership that results in value delivery for both sides of our marketplace. In addition to cross-functional leadership, this person will develop and manage relationships with agencies, the media marketplace, and strategic partners. This executive is also expected to represent Cars.com and Cars Commerce externally at industry events.
Responsibilities include
Preferred skills & experience
Full Time
$173k-221k (estimate)
05/21/2024
07/20/2024