Develops the digital marketing strategic vision and oversees operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to company website, and promote online presence. Aligns digital strategy with the overall organizational marketing goals and objectives. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Ensures the ongoing development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, ema ...il, and mobile marketing campaigns. Reviews online performance statistics and tracks marketplace trends to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.More Show Less
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The VP of Digital Marketing develops the digital marketing strategic vision and oversees operations to enhance sales, attract new customers, and bolster retention. Aligns digital marketing strategy with Crumbl’s overall goals and objectives. This role oversees the teams that execute paid media, email & SMS marketing, SEO, and organic social media marketing, among other channels. \n. Duties & Responsibilities. Builds and manages omni-channel digit...
