Paid Search Associate

Caring is seeking a Paid Search Associate to support our digital marketing growth. Reporting to the Director of Digital Marketing, the Associate will be responsible for optimization and growth of our Paid Search campaigns with the opportunity to expand into additional marketing channels in the future. Responsibilities include data analysis and reporting, performing and monitoring tests, identifying growth opportunities, and day to day account execution. This position is based in Charlotte, North Carolina.

The Company and Our Mission:

Caring.com is a leading online resource for seniors and their loved ones seeking information and access to senior living and care. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance.

We take pride in helping the 45 million caregivers across the U.S. find help for their aging family members. Our offerings include a robust directory of providers, one-on-one support from our expert Family Advisors, helpful content, and authentic reviews from seniors and their families. We are an agile team that succeeds by marrying rigorous, data-driven thinking with real empathy for users and the quality of their experience.

Don't think that all this talk about aging keeps us from having a good time. We're a vibrant group of highly talented, results-oriented types who want to use our time and skills to make an impact — all while enjoying a fun, friendly and supportive work environment. We hope you'll consider joining us.

As a Paid Search Associate you will:

• Manage seven figures in monthly Paid Search spend in a way that maximizes business profitability
• Analyze performance to identify opportunities to optimize our Paid Search portfolio
• Present analysis and findings to internal business team
• Collaborate across the marketing team to share learnings and best practices
• Test, iterate, and improve on Paid Search copy, landing pages, bidding strategies, and targeting strategies to grow efficiency and profit
• Leverage Ai and / or data science tools to drive account and program management efficiencies

Our Ideal Paid Search Associate will have:

• A relevant Bachelor's Degree or 1 years professional experience managing paid search accounts
• If experienced, relevant experience should include using BI tools (such as Looker, Power BI, or Tableau), Google and Microsoft Ads Certifications, and comfort with using Google Analytics or other tools to understand post-click performance.
• Data driven, with attention to detail and an analytical approach to account optimization
• Strong prioritization skills, with the ability to identify and act on the most impactful opportunities
• Strong written and verbal communication, collaboration, and presentation skills
• Comfort with the entire Microsoft Office Suite and Google Docs Suite, with particular proficiency in Excel and Google Sheets
• High level of autonomy and self-motivation, with the ability to take real ownership of strategy and tactics
• Ability to attend collaboration sessions in the Charlotte office at least once a week

What we can offer you:

• Flexible hours and Paid Time Off policy
• Competitive benefits package – Medical, Dental, Vision, HSA, Life, Disability, and Pet insurance
• Hybrid work schedule: Ability to work from home and in-office
• 401(k) Employer Match
• Direct relationships with executive leadership team
• Fun work environment including social happy hours
• Rapid company growth
• Paid caregiver and volunteer days
• Salary Band: $55,000 - $70,000

Caring LLC is an Equal Opportunity Employer.

Diversity, Equality, and Inclusion at Caring.com

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background. We find that this diversity and openness ensures that all our associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking, and cultivates leadership.