Overview

About BonobosWe are on a mission to make fits and connections that inspire people to be themselves. Our Bonobos menswear brand is known for being a style instigator and offering perfect-fit risks through our innovative retail model and personalized experience. Launched online in 2007 with its signature line of chinos, Bonobos now offers a variety of styles available to order online and to try on at any one of our 60 Guideshop locations. Our Guideshops are in-real-life stores that deliver one-on-one service and expert fit advice. Don't think traditional retail, Bonobos is something you haven't seen before.The Bonobos team is vibrant, collaborative, and inclusive. We value self-awareness, empathy, intellectual honesty, positive energy, and judgment, often over experience. We've created a culture where collaboration and communication are paramount, all while making time for fun and celebrating extraordinary efforts.About Express, Inc.Express, Inc. is a multi-brand fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for exceptional fit and an innovative retail model. UpWest is an apparel, accessories and home goods brand with a purpose to Provide Comfort for People & Planet.The Company has over 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the Express.com online store and the Express mobile app; over 60 Bonobos Guideshop locations and the Bonobos.com online store; and 13 UpWest retail stores and the UpWest.com online store. Express, Inc. is traded on the NYSE under the symbol EXPR. For more information about our Company, please visit www.express.com/investor and for more information about our brands, please visit www.express.com, www.bonobos.com or www.upwest.com. 

Location Name

Responsibilities and Qualifications

Bonobos is seeking a savvy and forward-thinking Senior Specialist, Social Media. In this role you will own the day-to-day execution of Bonobos’ social media strategy. This role will be responsible for implementing Bonobos’ marketing strategy across key social media platforms and leading influencer strategy execution. This role will include collaborating with ecternal agency partners, creative team, brainstorming content franchises, managing the daily publishing calendar, engaging with our community, and measuring performance against KPIs.

• Develop and maintain monthly social media calendar, while taking into consideration the integrated marketing calendar and relevant pop-culture events
• Co-lead in-house content creation process by collaborating with the creative team to brainstorm ideas for franchises and leveraging the production team in the asset creation process
• Crowdsource content from other parties: UGC, Guideshop locations, and other internal teams
• Write and review all captions for posts, ensuring social communication meets brand guidelines, standards and tone
• Post on all platforms according to the social media calendar
• Engage with the community to gather insights and promote advocacy among our audience
• Support the day-to-day implementation of our influencer strategy by identifying and maintaining relationships with tastemakers
• Develop and maintain dashboards in order to track progress for all KPIs
• Work with social insights tools to keep a close eye on content and remain constantly aware of what is performing (or what is not)
• Benchmark and monitor competitor and industry leaders in social media to apply best practices, leapfrog initiatives, and improve the overall social media strategy
• Act as our resident expert on all things social including best practices, emerging platforms and competitive analysis
• Provide channel expertise to other lanes owning a social media platform (HR: Linkedin, Ninjas: Bonobos Ninjas, Product Marketing: Bonobos Golf, and Guideshop locations: All local profiles)

Required Experience & Qualifications

• Have 3-5 years of social media experience, ideally at a B2C brand
• Are a firehose of creativity, and a confident content creator
• Have a demonstrated interest in and/or knowledge of style and fashion
• Are proficient in Microsoft Word, Excel and PowerPoint
• Are passionate about social media and have a deep understanding of emerging social platforms and capabilities for brands
• Love branding and have a proven interest in what other brands are doing to contribute to the cultural dialogue

Critical Skills & Attributes

• Are a self-starter and have a keen ability to work on multiple projects with cross-functional partners and teams
• Are organized and highly detail-oriented, double-checking work with unprompted follow-through
• Are looking to join a team that is truly engaging, fulfilling, energetic, quirky, sometimes wacky, and always passionate
• Thrive working in a fast-paced environment

Salary Range

Closing

An equal opportunity employer, Express, Inc. does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. Express, Inc. only hires individuals authorized for employment in the United States. Express, Inc. is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation because of a disability to search and apply for a listed job position, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.

Notification to Agencies: Please note that Express, Inc. does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express, Inc. will not consider or approve payment to any third-parties for hires made.