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VP, Community Relations & Business Development
Black Tech Link San Diego, CA
$183k-229k (estimate)
Full Time 2 Months Ago
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Black Tech Link is Hiring a VP, Community Relations & Business Development Near San Diego, CA

This position plays a key role in driving the development and execution of the organization’s values based brand strategy, and is responsible for community relations and outreach, public relations, social media, external communications, financial education, partnerships and business development. Under the guidance of the SVP, Community and Public Relations, the individual oversees these vital functions to achieve the credit union’s goals and objectives for brand, member and partnership growth, member service and financial health, and strength, safety, and profitability of the organization, while ensuring a consistent brand message and position aligned with Cal Coast’s values, mission, vision, and corporate direction.
DIMENSIONS
  • Drives credit union brand and member growth and expands its visibility and engagement in the communities Cal Coast serves:
  • Oversees and responsible for Community Relations and Business Development teams and annual budgets of over $2 million
  • Member growth of over 20,000 annually
  • Approximately 200,000 members
  • Collaborates and supports over 200 preferred business, community and educational partners
  • Supports 25 Branches throughout San Diego and Riverside Counties
  • Develops and collaborates in creating strategy and execution of values based brand and culture
  • Responsible for driving strategy, execution and operating plans of:
  • Business development and partnership acquisition and service
  • Community outreach throughout the communities the credit union serves, including a special focus on the under-resourced neighborhoods in the San Diego Promise Zone
  • Employee volunteer engagement in the community
  • Comprehensive financial education and wellness programs
  • Oversees all external communications including public, partner, media and social media
  • Management/Staff/Departments supported: Board of Directors, Foundation Board of Directors, Executive Leadership, ALSC, Branch Offices, Member Service Center and other departments.

Supervisory responsibilities

This position reports directly to the SVP, Community and Public Relations. The following staff is comprised of direct and indirect reports:

Direct (2)

Director, Community and Public Relations

Manager, Business Development

Indirect (12)

Manager, Public Relations and Community Partnerships

Manager, Community Outreach

Manager, Financial Education and School Partnerships

Lead Business Development Officer

Sr. Business Development Officer

Business Development Officers (2)

Sr. Community Relations Specialist

Sr. Social Media and Community Relations Specialist

Sr. Community Service Representatives (3)

Supervisory responsibilities

This position reports directly to the SVP, Community and Public Relations. The following staff is comprised of direct and indirect reports:

Direct (2)

Director, Community and Public Relations

Manager, Business Development

Indirect (12)

Manager, Public Relations and Community Partnerships

Manager, Community Outreach

Manager, Financial Education and School Partnerships

Lead Business Development Officer

Sr. Business Development Officer

Business Development Officers (2)

Sr. Community Relations Specialist

Sr. Social Media and Community Relations Specialist

Sr. Community Service Representatives (3)

NATURE & SCOPE

  • Reports to and collaborates with the SVP, Community and Public Relations in driving, developing and enhancing the values based brand and culture strategy.
  • Provides oversight, guidance and direction to the business development, community relations management and staff on the development, execution, and measurement of strategic branding, communication, plans and budgets.
  • Plans, implements, and monitors strategic initiatives, the competitive environment, corporate culture and image.
  • Leads and monitors the performance, engagement, and satisfaction of direct reports and their teams.
  • Leads and facilitates cross-functional teams or projects in support of strategic goals, objectives, and initiatives. 
  • Responsible for overseeing the development and implementation of new member acquisition efforts as well as the deepening of existing member and partner relationships and retention through business development and community relations. Oversees, identifies and cultivates major partnerships and negotiates partner agreements. 
  • Oversees the effective development and execution of effective external communication including all public, partner, media, social media, and public relations. 
  • Responsible for the strategy and execution of all financial wellness initiatives including, workshops, webinars, financial education centers, and youth financial education app-based programs. Works in collaboration with the Financial Fitness department to create educational content and workshop/webinar presentations. 
  • Works in collaboration with the Foundation Manager to support the ongoing growth and development, promotion, and communications of the non-profit Cal Coast Cares Foundation, its scholarship and educator grant programs, events, golf tournament, and donor relations.
  • Establishes and monitors goals for public and community relations, social media, business development, financial wellness, and the foundation, and prepares appropriate budget recommendations necessary to accomplish the desired results while maximizing the return on investment. Effectively monitors the budgets, evaluates, and documents the success of strategies deployed. Adheres to approved level of budget authorization. 
  • Identifies and develops new partnerships, community engagement and growth opportunities for the credit union. Designs and implements customized and innovative strategies and solutions to enhance member experience and increase business. 
  • Represents the organization at an executive level to community, educational, and preferred partners, strategic alliances and vendors. Attends the credit union’s special events and various community events as well as occasional local, state and/or national credit union industry meetings.
  • Oversees the compliance of relevant policies and procedures by direct and indirect staff, as well as development and execution of their department business recovery, crises communications, and enterprise management plans. 
  • Assists the organization in anticipating, analyzing, and interpreting public opinion, attitudes and issues that might impact the organization’s operations, plans, brand and image. Serves as one of the organization’s primary media spokespersons. 
  • Builds and maintains an effective working relationship with all members of the leadership team. Frequently interacts with management and staff throughout the credit union to listen to their suggestions and concerns and recognize their efforts and successful contributions to the organization. 
  • Develops a high-performance leadership team by providing effective training, coaching, motivation, goal-setting and ongoing feedback, and timely and fair performance appraisals.
  • Interviews and recommends selection of new employees, promotion, and disciplinary actions of existing employees.
  • Serves as an active member of executive leadership and various internal and external committees and boards. 
  • Performs other duties as required.

Requirements

Education, skills, & abilities

The Eight Superpowers

  1. Providesleadershipthrough modeling of behaviors and bringing forward new ideas and new ways of doing things.
  2. Demonstratesempathy, self-reflection, and adjustment of own behaviors, showing effective emotional intelligence.
  3. Practicesactive listeningin communications with others, giving someone full attention and listening to understand, not just respond.
  4. Demonstratesgrit, persisting in application of knowledge, skills, and behaviors to achieve goals and address obstacles. 
  5. Modelsintrinsic motivation; is self-driven to meet or exceed objectives, timelines, and quality measures while building and sustaining effective relationships.
  6. Appliescreative problem-solvingto provide clarity, handle resources under one’s control, and address stressful situations; finds ways to meet individual, team, and member goals, by navigating through barriers. 
  7. Shares adiverseset of perspectives, work and life experiences, as well as religious and cultural differences. Actively seeks out differences in values, ideas, and priorities. Respects and value the differences of others, including but not limited to: national origin, language, race, color, disability, ethnicity, gender, age, religion, sexual orientation, gender identity, socioeconomic status, veteran status, and family structures. Believes a diverse workplace is essential to the company’s success.
  8. Values and shows appreciating for the unique qualities and experiences of each person-inclusion; appreciates and effectively utilizes the talents and skills of others to achieve objectives; is open to the perspective of others; and encourages collaboration, flexibility and fairness. Makes each employee feel valued and supported for their unique qualities.

Other Education, Skills, and Abilities

  • Requires an undergraduate degree in Communications, Business Administration, Marketing or a related discipline, plusten yearsof management experience with at leastfive of theseat an executive management level directing the community relations, communications or public relations function of a major organization; or an equivalent combination of education and relevant experience. Financial institution experience highly preferred. 
  • Strong knowledge of community and public relations and communications strategies, tactics and best practices. Business development, sales, financial wellness knowledge and experience, as well as non-profit development and fundraising preferred. 
  • Strong relationship builder and communicator with experience leading diverse work teams, developing and enhancing an organization-wide values-based branch strategy including effective communications, public and community relations, business development and financial wellness programs.
  • Excellent verbal and written communications skills. Proven public speaking and presentation skills.
  • Demonstrated ability in critical thinking, innovation, and decision making to develop and implement logical and effective solutions to problems in an evolving marketplace. Exercises sound judgement and makes prudent decisions that support a positive image and credibility for the
  • Excellent organizational and project management skills, attention to detail and proven ability to manage multiple projects and initiatives simultaneously.
  • Working knowledge of financial institution operations, products and services preferred.Knowledge of National Credit Union Administration (NCUA) regulations, California Credit Union Law and Rules and Regulations, and other applicable federal and state laws and regulations is desirable.
  • Requires skills in examining, developing, reengineering, and recommending communications and community relations policies, procedures, plans, budgets, and programs.
  • Requires strong analytical skills and experience interpreting a strategic vision into an operational model.
  • Possesses strong coaching and motivation skills as well as the ability to demonstrate sound reasoning and judgment. Possesses strong integrity and is a team player.
  • Strong ability to facilitate strategic initiative teams and projects, and work under time constraints to meet project deadlines.
  • Ability to operate standard business machines such as computer, printer, fax, copier and telephonic devices and knowledge of various office computer software programs.

MAJOR ACCOUNTABILITIES

  • Oversees the Community and Public Relations Department and Business Development Department, all related programs, operations, projects, and activities of the credit union.
  • Leads and oversees the development and implementation of branding, communication, business development, public and community relations strategies to achieve organizational growth, profitability, brand awareness and enhance member satisfaction.
  • Manages, motivates, coaches, trains, mentors, and counsels employees to excel and achieve goals and objectives; delegates duties and responsibilities accordingly.
  • Engaged in strategic planning and leads various strategic initiative efforts and major projects. Actively supports the strategic processes of the executive leadership team.
  • Represents the credit union at a senior level at community, educational and preferred partner meetings and events and various local, state and/or national credit union industry meetings.

PHYSICAL REQUIREMENTS

  • Ability to tolerate periods of continuous sitting.
  • Ability to walk and stand for periods of time at community events. 

ENVIRONMENTAL CONDITIONS

  • Work is primarily performed within an enclosed office setting and occasional business travel may be required. Subject to standard background noise found in an office environment and during travel time, subject to variable weather and traffic conditions. Some time is spent in the field at community partners or events.

Note: Staff is expected to perform various tasks, projects and administrative duties as assigned. Management reserves the right to assign or change duties and tasks to this position at their discretion.

Salary Range

$149,456.5163 (min) - $249,094.1938 (max)

Job Summary

JOB TYPE

Full Time

SALARY

$183k-229k (estimate)

POST DATE

03/09/2024

EXPIRATION DATE

06/05/2024

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