32 Marketing Technology Manager Jobs in San Mateo, CA
B-Stock is Hiring a Marketing Technology Manager Near San Mateo, CA
JOB SUMMARY
As the Marketing Technology Manager at B-Stock Solutions, you will be responsible for developing B-Stock's marketing technology roadmap, properly resourcing the roadmap, and working cross-functionally to implement the plan. B-Stock is committed to using technology to grow our marketing effectiveness and we are looking for a leader to drive our strategy and execution. B-Stock serves the world's biggest retailers and manufacturers selling to thousands of buyers and we are looking for a leader to ensure that our campaigns are efficient, data-driven, and result in exceptional customer experiences. You will collaborate with cross-functional teams to implement best practices and drive the growth of our marketing technology stack.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
- Marketing Automation Strategy: Develop and execute a comprehensive marketing automation strategy to nurture leads, drive engagement, and optimize the customer journey across our marketing stack - from top of funnel to activation, to retargeting and retention.
- Marketo Administration: Manage and administer the Marketo platform, including user management, data integration, and system configurations. Assess our current usage and effectiveness and help B-Stock determine our future marketing automation strategy.
- MarTech Stack Management: Drive integrations via collaboration with Engineering and Product teams to ensure seamless integration of our marketing tools (e.g., Salesforce, Segment, etc.), A/B Testing & transition management of segmentation strategy, and eventual migration from Marketo to a new email marketing tool.
- Lead Scoring and Segmentation: Implement lead scoring models and segmentation strategies within Twilio Segment Engage to deliver targeted content and personalized experiences to prospects and customers.
- Data Management: Oversee data hygiene, quality, and integrity within the Marketo platform, working closely with the Marketing Operations Specialist, Sales & Marketing Program Manager, & Sales Operations Manager to ensure the accurate function of complex Marketo Streams and Data automations.
- Analytics and Reporting: Regularly track and report on the performance of marketing campaigns and provide insights and recommendations for continuous improvement.
- Compliance: Ensure that all marketing activities adhere to relevant data privacy regulations, such as GDPR and CAN-SPAM.
MINIMUM QUALIFICATIONS, JOB SKILLS, AND ABILITIES
- Bachelor's degree in marketing, business, or a related field.
- Proficiency in Marketo
- 5 Years of Marketo Admin management
- Experience in Salesforce (SFDC) Campaigns, Database, & Logic, including integrating marketing automation with sales automation platforms.
- Attention to detail and a results-oriented mindset.
- Excellent communication and collaboration skills. (using tools such as Zoom, Asana, Slack)
- Strong analytical and problem-solving skills.
PREFERRED QUALIFICATION
- Experience in Twilio Segment Engage.
- Marketo Certified Expert (MCE) certification.
- Additional Experience in Hubspot, Pardot, Braze or other CMS platforms.
- Experience Migrating CMS Platforms
- Knowledge of industry best practices and emerging trends in marketing technology, CRM systems, and data management.
THE MARKETING TEAM
We are a mission-driven team committed to reimagining and disrupting the liquidation category. We are a group of builders - building the foundations of an awesome marketing team and marketing technology to deliver amazing results for our buyers and sellers. We value innovation through grit and discipline to disrupt the liquidation industry. We are a team with a strong commitment to customer-driven innovation, data-based decision-making, and a commitment to learning through experimentation.
If you are a seasoned marketing technology expert with a passion for leveraging marketing technology to drive business growth, we would love to hear from you. Apply now and be a key player in our marketing technology team at B-Stock.
EMPLOYEE BENEFITS
- Competitive compensation packages, including bonuses and options
- Medical, dental, and vision benefits
- Paid Time Off, telecommuting, and matching 401(K)
- Support for continuing education
- Team off-sites, social events, and extracurricular activities are a staple
- Snacks, drinks, and the occasional box of donuts
THE COMPANY
B-Stock is the world's largest B2B recommerce marketplace for excess [or surplus] merchandise. Businesses of all sizes leverage the B-Stock platform to sell and buy customer returns, overstock and other excess merchandise - ranging from top brands and retailers who want best-in-class inventory management to entrepreneurs looking to source valuable merchandise for their resale businesses.
Tens of thousands of small business owners all over the globe use B-Stock to launch and power their resale business. We take pride in empowering these innovators and entrepreneurs of commerce.
In 2020 we sold 120 million items across our platform, giving a second life to this otherwise would be "waste" merchandise. In fact, we kept 400 million pounds of goods in use and saved millions from the landfill. It feels good to be B-Stock!
The amount of returned or unsold inventory continues to grow each year, and in 2020, it was estimated at over $1 trillion worth worldwide. We know there is tremendous value in and demand for this inventory - no matter the category, condition, or location. The B-Stock platform gives buyers a simple way to buy brand-name merchandise directly from top retailers and manufacturers. At the same time, we offer companies an automated, trusted replacement for traditional liquidation while boosting operational efficiency, recovery rates, and cycle time.
Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.
For more information, visit bstock.com/careers/
OUR VALUES
Make Each Dollar Count
Whether it's the recovery amount or a buyer's budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.
Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We're not afraid to let loose and laugh (often at ourselves).
Do The Hard Things Today That Will Pay Off Tomorrow
We're willing to sacrifice and endure, fail and adapt to reach our long-term goals.
Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won't succeed.
Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.
No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on "protected categories," B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.
Work Authorization required.
Job Summary
Full Time
$123k-162k (estimate)
03/28/2024
05/27/2024
The job skills required for Marketing Technology Manager include Innovation, Insight, B2B, Email Marketing, Collaboration, Futures, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Technology Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Technology Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Technology Manager positions, which can be used as a reference in future career path planning. As a Marketing Technology Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Technology Manager. You can explore the career advancement for a Marketing Technology Manager below and select your interested title to get hiring information.
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