Axogen is hiring for a Sr. Market Development Manager in Tampa, FL!

Job Summary of the Sr. Market Development Manager

The Sr. Market Development Manager role is a key marketing position that has the responsibility for developing the growth strategy for a given market segments. The position focuses on building brand awareness and establishing our technologies and solutions as a standard of care by identifying and developing key drivers for adoption and penetration such as clinical evidence, practice guidelines, reimbursement, education & awareness, KOL development and marketing initiatives that drive demand generation. Specifically, the candidate will be required to develop strategies and marketing programs to develop new customers in existing and new segments as well as growing adoption in existing accounts. The candidate will develop and maintain relationships with KOLs and relevant societies and continuously maintain awareness of the competitive landscape and market expansion opportunities. This position is well suited for a strategic thinking, analytical, self-directed, and energetic leader with a proven entrepreneurial skillset to drive growth and successfully launch disruptive products within a medical device, surgical implant, or biologics market segment. The position will report to the Chief Marketing Officer. 

Requirements of the Sr. Market Development Manager

• Minimum of a bachelor’s degree. MBA is strongly preferred.
• Minimum 5 years of demonstrated success and progressive experience in marketing and product management in the medical device, surgical implant or biotech industry. Preference will be given to candidates with experience in developing new market opportunities with paradigm changing technologies.
• Experience designing and executing market research.
• Technical and clinical experience. Understand and shape the technical nuances to build the appropriate clinical data for both clinical adoption and reimbursement. 

Responsibilities of the Sr. Market Development Manager

The specific duties of the Sr. Market Development Manager include but are not limited to:

• Become the owner and internal advocate for the companies Market Development strategy.
• Develop market development strategies through understanding of the customer, channel and competitive environment as input to Axogen’s overall annual Marketing plans and lead execution market development initiatives.
• Continuously monitor clinical application / product area progress – including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly/quarterly business reviews to leadership.
• Develop market segmentation, targeting, positioning, key messaging, and competitive analysis.
• Conduct market research to assess, define and measure progress in new key market segments.
• Use business intelligence skills to evaluate market trends and develop segment penetration opportunities and targets. Create and monitor market and business metrics to demonstrate effectiveness in sales growth and market penetration.
• Drive establishment of practice or technique guidelines which become a standard of care with support from societies.
• Develop and execute marketing communications including campaigns that drive awareness, education, and demand. Develop effective sales collateral and tools and ensure brand consistency a cross collateral, company website, conferences, and education events.
• Partner with sales leadership to understand market feedback and field training/messaging needs and deliver solutions.
• Work directly with thought leaders to assess the clinical and technology needs of the existing and new clinical application segment.
• Maintain relationships with key societies and oversee clinical conference presence.
• Demonstrate creative, insightful ideas and implement them quickly and effectively.
• Evaluate and recommend markets/products for growth in peripheral nerve.
• Idea generation and creativity in this position are a must, as are the ability to work with deadlines, manage and complete projects through commercialization, and develop techniques in the clinical sale of concepts and products.
• Build relationships with the key market influencers and identify potential opportunities for collaboration.
• Assess the strategic drivers to influence a market and skilled at building data driven market models to value the market opportunity and costs to frame strategic recommendations. 

Location

111 West Oak Ave., Tampa, FL 33602

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Benefits/Compensation