Avery Products Corporation is looking for an experienced Email Marketing Manager who will be responsible for planning and managing the day to day execution of Avery's email strategy and vision for our email platform. You will be the subject matter expert on email and define the role it can play within our digital consumer experience. The Senior Email Marketing Manager will define, build and manage an email program that speaks to our various targets, and cultivate relationships with the consumer database, increase engagement, and generate revenue.
What we offer:
Competitive Salary and Annual Bonus Potential
Dynamic, energetic work environment with an exceptional talented workforce.
Great comprehensive benefits including Medical, Dental, Vision, Short Term and Long Term Disability.
Excellent 401K Retirement Plan with generous company match.
Work Life Balance; Hybrid Work Environment, 12 Company Paid Holidays, Paid Vacation & Sick Leave.
Responsibilities:
Manage the complete email process for the briefing, development, review and launch of various emails such as sales promotions, product highlights, new blog content, etc. on a regular basis.
Build, test and deploy email campaigns, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks.
Formulate and execute email strategy, including goals, and success metrics to support business objectives and drive engagement with consumers via email platform.
Manage the end-to-end segmentation, automation of emails campaigns, from initiating new emails to building, testing, deployment, and reporting for all email streams including: marketing campaigns, lifecycle campaigns, re-engagement, drip and transactional emails.
Collaborate with the Digital Marketing team, Product Marketing and other technical teams to define audiences and communication plans around key market segments.
Develop and be accountable for KPIs such as open rates, click rates, conversion rates and revenue for measuring ongoing success and constantly evolve email program based on results.
Identify and recommend email industry best practices and trends.
Coordinate master email communications calendar across product portfolio.
Develop strategies for all aspects of email marketing - lead acquisition, conversion, retention, loyalty, etc.
Identify and integrate new email capabilities like dynamic content to help drive personalization, desktop vs. mobile adaptations, and content optimizations.
Conduct quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as monitor the campaign post-deployment to validate completion.
Troubleshoot technical issues and consult with IT or vendor technical support to implement solutions.
Responsible for all email analytics ranging from email performance, year over year comparisons, and conversion analysis across all campaigns.
Segment the audience database for maximum effectiveness of email campaigns and constantly explore new methods for list growth.
Ensure compliance with spam and data privacy laws in various regions.
Experience running multi variant tests and regularly monitor performance, to optimize efforts accordingly.
Requirements:
Bachelor's degree in Marketing, Computer Science or related field.
At least 3-5 years experience and knowledge of enterprise email platforms for email campaign building, segmentation, email send automation and email campaign management - Cordial, Klaviyo, Salesforce, Iterable, etc.
5 years of experience as a respected leader in email marketing, digital marketing, and/or multichannel content creation
Experience with creating compelling messages for different target demographics.
Experience with segmentation of data and working experience with SQL Query
Proficiency in HTML, with working knowledge of JSON, CSS and Javascript
Experience with Litmus or other email testing platform experience
Proficiency with creative software - Adobe Photoshop preferred
Email best practice (List Cleaning, Email Size, Timing, A/B testing, QA)
Expertise in web analytics tools (Google Analytics)
Project management skills to manage calendars, creative and data needs and tight deadlines.
Strong people skills and collaborative mindset
Avery Products Corporation , a wholly owned subsidiary of CCL Industries, is one of the world's leading manufacturers of self-adhesive labels, labeling software, binders, dividers and other products. Founded in 1935, Avery has built a solid reputation as the trusted brand and leading resource for organization and identification solutions. Combining dynamic capabilities in technology with groundbreaking ideas, Avery offers innovative products to make life easier-at work, home, school, and small business. Avery also offers free software, design templates and mobile apps. The consumer can now access the Avery experience anywhere, anytime and create customized projects that are uniquely their own.
All offers of employment are based on the successful completion of a pre-employment background check. Avery Products Corporation is an at-will employer. Employment is at will and, as such, employees are free to resign at any time without any reason. The company retains the right to terminate an employee's employment at any time with or without reason or notice.
Thank you for your interest and considering this opportunity!
Job Type: Full-time
Salary: $80,000.00 - $115,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Supplemental pay types:
Bonus pay
Application Question(s):
Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
Do you have a 3 or more years work experience and knowledge of "enterprise level" email platforms or CRM platform for email campaign building, segmentation, email send automation and email campaigns?
Education:
Bachelor's (Required)
Experience:
Email Marketing: 5 years (Required)
Work Location: Hybrid remote in Brea, CA 92821