Marketing Associate

The BrandThe Origin of Quality, YP Classics.
Celebrating 50 years of craft in 2024, Yupoong’s journey began with a sole vision: to revolutionize the
headwear industry with caps that disrupt the golden standard. Devoted to the craft of lasting quality and
precision in every stitch and detail, Yupoong trailblazes the industry through impactful innovation one cap
at a time.

PIONEERING DNABorn through a quest for ingenuity and innovation, pioneering has always been present in the FLEXFIT
DNA. Since its inception in1994, FLEXFIT caps are crowned as the original stretch-fitted cap that offers unparalleled comfort and
versatility. Recognized in the industry for our devotion to quality, FLEXFIT collaborates with the most
influential brands across multiple categories. From Hurley, Vans to Travis Mathew, and across the way to
Wahoo Taco’s, FLEXFIT has been your favorite and best fitting hat for over 25 years.
Spawned from FLEXFIT®, FLEXFIT 110®, FLEXFIT 210®, FLEXFIT DELTA®, FLEXFIT NU® each
represent an innovation for the betterment of quality of product, our process of operations, and the
sustainability of our local and global communities.
FLEXFIT LLC is the official US Distributor for Yupoong product and service provider for custom and blank
headwear.

THE ROLEFLEXFIT LLC is looking for our next Marketing Associate to help elevate and expand the brand and its
presence in the world through creative and effective strategy and design.

What You’ll Do

• Brand Management: : Own the product segmentation strategy, manage the positioning of the
  brand so that it uniformly succeeds across various touchpoints including but not limited to
  advertising, social, digital, website, events, point of sale, packaging, sales decks, internal comms,
  etc.
•  Marketing Strategy: Build insightful marketing strategy based on data fact and inline with
  business and marketing goals. Manage external agencies and campaign P&L
•  Communications: Lead communications internally, with internal teams of Flexfit and Yupoong,
  and also external communications with partners, vendors, and existing clients.
•  Provide direction that will allow the creative team to develop the right qualitative language,
  images and design for effective marketing.
• Service Internal Material Requests: Provide support to various design and communication
  initiatives across the brand and company.
• Creative Problem Solver : Optimistic change agent that helps energize and lead the rest of the
  team toward the fulfillment of each goal.
• Analytical: Analytical leader who understands positioning, distribution, personas, pricing,
  segmentation, etc. Relies on data for strategic decision making, and Demonstrates imaginative
  thinking and with a unaltered focus towards the end goal

The Day-to-Day:

• Reporting to Marketing Director, support Assistant Marketing manager to create insightful and
  effective briefs for campaigns, collaborations, design projects etc for designers and agency
  partners.
• Assist in development and execution of Regional FLEXFIT and YUPOONG Strategy
• Develop and manage Trade channel outlets and Marketing Calendars
• Collaborate with Distributor Partners to create effective digital and print campaigns
• Assist in developing and execution of Digital Media strategy including social, search, Trade and
  online press, affiliation, and other external owned and operated channels
• Identify regional partnership opportunities to drive brand awareness and maximize brand
  exposure
• Partner with distribution partners to support and enrich partner and own content

Is This You?

• Skilled Communicator Fluent in English. Korean both oral and written Fluency a Plus.
• Highly motivated individual focused on driving change and results
• Creative problem solver, dedicated in achieving results with efficiency in mind
• 1-3 years relevant work experience (Fashion/Apparel/Athleisure industry preferred), agency
  Experience a plus.
• Strong knowledge of all facets of marketing from insights through communication
• Macro Thinker who can also manage details of various assignments and deadlines
• Ability to align cross-functional partners and deliver results
• Excellent presentation skills and ability to command a room
• A sense of humor, strong self-awareness, and a desire to have fun

Benefits

• Competitive Salary
• Health/Dental/Vision/Life Insurance
• 401K with SH matching
• Paid Vacation/Sick days
• Paid holidays

Flexfit LLC is an equal employment opportunity employer