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Social Media Strategist
$69k-87k (estimate)
Full Time | Restaurants & Catering Services 3 Weeks Ago
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Associated Students UCLA is Hiring a Social Media Strategist Near Los Angeles, CA

Associated Students UCLA, as a responsive student-centered organization, provides innovative and excellent services, programs, products, and facilities for the entire UCLA community. ASUCLA was created when the campus first opened in 1919. Even in the very early years, ASUCLA meant student government, student publications, and student services such as a bookstore and cafeteria. Today, ASUCLA has evolved into a four-part organization. These four entities collectively make up the largest student association in the country. The four entities are:
  • Undergraduate Students Association – elected representatives of the undergraduate student body.
  • Graduate Students Association – elected representatives of the graduate student body.
  • Student Media – this includes the Daily Bruin, UCLARadio.com, the Bruin Life Yearbook, and seven different magazines.
  • Services & Enterprises – this division is designed to meet the everyday needs of students and the campus community. Major divisions are the Student Union, Event Services, UCLA Restaurants, UCLA Store, UCLA Photography, and Trademarks & Licensing.
Goals of Associated Students UCLA:
Products - To provide essential and convenient items that are easily accessible, of high quality, and low cost, including, but not limited to, academic support, food, trademark merchandise, and convenience products. In addition, to continue evaluating the utility and convenience of all products to make improvements that will best serve the UCLA community.
Facilities - To provide a welcoming environment that contains as much space as possible for the optimal functioning of general academic support, student governments, student organizations, and social gatherings. To have state-of-the-art venues for programming and efficient, aesthetic, and multi-functional commercial outlets.
Programs - To provide and support a diversified array of programming by prioritizing student-run, student-initiated, student-centered programming that reflects the needs of the campus community in order to enhance educational, cultural, and developmental social interaction.
Services - To provide an outstanding level of support to student government, student groups, and student programs through the state-of-the-art office and community spaces, and by providing adequate financial resources and personnel to ensure an active and vibrant campus life.
Social Media Strategist
Starting Salary Range: $47,500- 57,000
Department: Trademarks & Licensing
Summary of Key Responsibilities:
Reporting directly to the Trademarks & Licensing Director, responsible for developing and executing social media strategies to promote UCLA Lifestyle, UCLA Trademarks & Licensing's digital platform that serves as an online celebration of UCLA's global recognition, aspirational attributes, and broad appeal, particularly within the realms of fashion and lifestyle collections. These collections pay homage to UCLA's esteemed academic reputation, storied sporting heritage, and authentic Californian ethos.
Key responsibilities include:
  • Social Media Strategy:
    • Develop and implement comprehensive social media strategies to promote UCLA fashion and lifestyle products across various platforms, including lnstagram, Facebook, Twitter, TikTok, and Pinterest.
    • Identify key performance indicators (KPls) and metrics to measure the success of social media campaigns.
  • Content Creation:
    • Create engaging and visually compelling content, including graphics, photos, videos, and written posts, to showcase UCLA fashion and lifestyle products.
    • Collaborate with licensees, photographers, and influencers to produce high-quality content that resonates with the target audience.
  • Community Engagement:
    • Foster a vibrant and active community of UCLA fashion enthusiasts on social media platforms.
    • Monitor and respond to user comments, messages, and inquiries to maintain a positive brand image and enhance user engagement.
  • Influencer Partnerships:
    • Identify and cultivate relationships with influencers, bloggers, and content creators in the fashion and lifestyle space to amplify the reach of UCLA-branded products.
    • Negotiate and manage influencer partnerships and collaborations to drive brand awareness and sales.
  • Trends Research
    • Conduct trend research and facilitate design development initiatives to ensure that UCLA apparel reflects the latest industry trends and consumer preferences in its offerings and visual presentation.
    • Keep abreast of emerging trends in fashion, lifestyle, and social media, and collaborate with relevant stakeholders to translate these insights into product designs and compelling content.
  • Campaign Management:
    • Plan and execute social media campaigns, promotions, and giveaways to drive traffic to UCLA Lifestyle's online store and increase sales revenue.
    • Coordinate with internal teams and external vendors to ensure seamless execution of campaigns.
  • Analytics and Reporting:
    • Monitor social media analytics and performance metrics to track the effectiveness of campaigns and identify areas for improvement.
    • Prepare regular reports and insights for stakeholders, highlighting key trends, successes, and opportunities for optimization.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 1-2 years of experience in social media management, preferably in the fashion or lifestyle industry.
  • Proven track record of developing and implementing successful social media strategies and campaigns.
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent written and verbal communication skills.
  • Creative mindset with a passion for fashion, lifestyle, and digital marketing.
  • Ability to work independently, manage multiple projects, and meet deadlines in a fast paced environment.
Background Verification:
Fingerprinting Background Verification required.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Restaurants & Catering Services

SALARY

$69k-87k (estimate)

POST DATE

05/23/2024

EXPIRATION DATE

07/21/2024

WEBSITE

associatedstudentsucla.com

HEADQUARTERS

Louisville, KY

SIZE

<25

INDUSTRY

Restaurants & Catering Services

Show more

Associated Students UCLA
Full Time
$67k-92k (estimate)
2 Months Ago
Associated Students UCLA
Full Time
$67k-92k (estimate)
2 Months Ago

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If you are interested in becoming a Social Media Strategist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Strategist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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Build a winning game plan for social media marketing.

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Establish Connections With The Audience.

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