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Social Media Manager
12th Tribe Los Angeles, CA
$110k-142k (estimate)
Full Time | Retail 2 Months Ago
Save

12th Tribe is Hiring a Social Media Manager Near Los Angeles, CA

The Social Media Manager will be responsible for overseeing all social media channels, distributing content and bringing to life a strong brand story. We are looking for an experienced individual to bring story telling, creative ideas, community building, and other initiatives to our current marketing program and expand the tribe!

In this position you must be strong in a fast paced environment, a highly fluid ever changing space, and leader in a collaborative space. The objective of this role is to build an effective social media strategy, engage audience, drive traffic, increase conversions, and manage the online community by reading customers comments, questions and answers. This is an IN OFFICE role in our Santa Monica office, so please only apply if that is available to you.

Responsibilities

  • Plan, design, implement and monitor social media marketing campaigns.
  • Create, curate and manage social media content, including text, audio, visual and multimedia formats.
  • Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
  • Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
  • Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
  • Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
  • Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
  • Track social media campaigns’ key performance metrics to maximize results and report progress to management.
  • Produce and Direct Photoshoots
  • Oversee final edits from photoshoots to ensure final product is passed along to Merchandising
  • Create and oversee Marketing briefs for E-mails, Ads, Web and Social.
  • Manage budgets across content creation platforms
  • Work cross functionally with Buying and Merchandising
  • Staying up to date on current social media trends and implement them for the brand
  • Ensure the delivery of successful campaigns while supporting business critical KPIs
  • Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
  • Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
  • Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth

Required Skills

  • Minimum 7 years of social media management experience
  • Bachelor's degree in business, marketing, journalism, public relations or related field
  • Professional certification in Google Analytics strongly preferred
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Strong computer skills using Microsoft Office and Adobe Suites
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
  • A natural "people person," skilled at building and nurturing relationships, and balancing many priorities
  • Fluency with analytics and SEO
  • Knowledge in the KOL (INFLUENCER) landscape
  • Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson, Tribe Dynamics, and Google Analytics
  • Strong verbal, written, and interpersonal skills
  • Natural storyteller who understands the brand DNA, voice, and aesthetics
  • Strong understanding of and interest in the fashion space
  • Experience in visual storytelling on social media

Job Summary

JOB TYPE

Full Time

INDUSTRY

Retail

SALARY

$110k-142k (estimate)

POST DATE

04/17/2024

EXPIRATION DATE

07/18/2024

WEBSITE

12thtribe.com

HEADQUARTERS

VENICE, CA

SIZE

25 - 50

FOUNDED

2015

CEO

DEMI MARCHESE

REVENUE

<$5M

INDUSTRY

Retail

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The job skills required for Social Media Manager include Social Media Marketing, Social Media Strategy, Insight, Social Media Content, Initiative, Social Media Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Social Media Manager job description and responsibilities

As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.

03/06/2022: Lynchburg, VA

Manages marketing and advertising on social media.

02/05/2022: Eugene, OR

Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.

03/11/2022: Stamford, CT

Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.

02/15/2022: Las Vegas, NV

The social media manager also strategizes how to grow and further develop the business through social media.

02/15/2022: Ventura, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Social Media Manager jobs

Becoming a social media manager takes more than having a social media account.

12/23/2021: New Suffolk, NY

Most social media managers also have soft skills that help them excel at their jobs.

01/09/2022: Anaheim, CA

Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.

02/04/2022: Lincoln, NE

There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.

02/19/2022: Cedar Rapids, IA

Content curation has always been a major part of social media marketing skills.

01/12/2022: Wilmington, NC

Step 3: View the best colleges and universities for Social Media Manager.

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