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Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The US Small Business and Middle Market segment (SME – Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company.

The US SME Customer Growth Marketing team focuses on delivering customer-centric treatments to expand and deepen our relationship with existing Small Business and Middle Market Card Members.

As an Analyst on the Digital Customer Growth Marketing team, you will lead and support strategic projects for revenue critical programs and maintain ongoing product channel management. As a member of the DCGM team, you’ll have the opportunity to structure how we engage with our Small Business customers through their primary digital customer portal “My Card Account – MYCA.” You’ll help develop and implement the go-to-market strategy for the content that these Small Business customers are served within the MYCA channel, with an eye towards driving acquisitions and revenue for the business. We are focused on fueling Small Business Customer growth by offering more timely, relevant, and personalized content. The individual in this role will help in our ability to further scale these initiatives.

Key Responsibilities:

• Lead creative development with external creative agency and collaborate with cross-functional partners and colleagues across the enterprise to flawlessly execute campaigns for the MYCA digital channel
• Manage a robust Test & Learn agenda by developing tests, creating implementation strategies, and organizing/tracking results
• Continually optimize your programs to drive acquisition results; forecast and develop key product insights to enable decision-making
• Leverage data and customer insights to drive channel effectiveness and improve marketing treatments
• Collaborate closely with Legal, Compliance, Tech Ops, and other key go-to-market partners to obtain campaign approvals and ensure fully compliant marketing materials
• Analyze monthly acquisition results for your programs, sharing out reports and key drivers with cross-functional team members and leadership

Minimum Qualifications:

• 0 – 3 years of professional experience (marketing experience preferred)
• Strong attention to detail and organizational capabilities
• Ability to multi-task, operate autonomously, prioritize effectively, and meet aggressive deadlines
• Creative thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies in a fast paced environment
• Excellent analytic and communication skills
• Ability to collaborate and influence across teams
• Bachelor’s degree with an interest in marketing

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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