Overview

The Director of Marketing for the American Association for Cancer Research (AACR) will assume leadership in and responsibility for the creation and execution of the AACR’s marketing strategies and tactics. Inherent in this position is the gathering and analysis of member, nonmember end-user, and marketplace data to establish the future direction for marketing and positioning of AACR products and services through a variety of mechanisms for the intended audiences. Such audiences include the diverse worldwide community of cancer scientists, physicians, other health care professionals, members of the public interested in cancer, and policy makers and advocates for cancer research, early detection, treatment, and prevention. This individual will also be responsible for targeted and segmented marketing of AACR to its member and nonmember base, the international cancer community, and the general public, marketing AACR as the most prestigious, unique voice and leader in all subfields of cancer research.

The Director of Marketing will work closely with the Chief Marketing Officer to develop and implement AACR’s comprehensive marketing strategy and will work collaboratively with other AACR divisions/departments to convey and enhance AACR’s position as the world’s premier cancer research association. 

Responsibilities

Qualifications

Essential Skills and Knowledge:

• Outstanding written and oral communication skills including expertise in writing marketing-centric copy.
• Proven leadership, project management, and strong interpersonal skills.
• A successful track record of providing proactive thought leadership, creative input, and innovative solutions to meet established goals and benchmarks.
• Experience with developing and delivering strategic, results-oriented marketing campaigns in accordance with deadlines.
• Expertise in market research, development of customer surveys, and marketing data analysis.
• Experience in managing, inspiring, and mentoring the marketing staff in a fast-paced environment where work activities and deliverables are dependent on collaboration with a diverse group of creative, technical, and business experts, both internally and externally.
• Expert knowledge of Salesforce, Salesforce Marketing Cloud, and other marketing related applications with the ability to identify areas of success and opportunities for growth.
• Expertise in developing and managing marketing budgets.
• Strong track record promoting online information resources, conferences, membership, and associated activities.
• Independent, self-motivated, and detail-oriented execution of duties including a strong work ethic and effective management skills

Education and Training: 

• Bachelor’s degree in Marketing, Advertising, Business, or related field. Advanced degree preferred

Computer Knowledge: 

• Salesforce Database Management, Salesforce Marketing Cloud, Microsoft Office (Word, PowerPoint, Excel, Outlook). Knowledge of Adobe Creative Suite and other creative programs a plus.
• Knowledge of Association software systems, such as Fonteva, is desirable

Work Experience:

• Minimum of 15 years of leadership experience in marketing, preferably with experience in not-for-profit organizations.
• Knowledge of or familiarity with life science organizations or cancer-related charities a plus.

Equal Opportunity Employer/DEI