66 Director of Marketing and Communications Jobs in Philadelphia, PA
MidAtlantic Employers' Association is Hiring a Director of Marketing and Communications Near Philadelphia, PA
Job Description:
Director, Marketing and Communications
Homestead Smart Health Plans
(Health Insurance Industry)
Phila., PA
(Permanent, Hybrid role)
We have an exciting new opportunity available for a Director of Marketing and Communications.
At Homestead, we believe health benefits should be simple and sustainable. Everyone should have affordable, high value healthcare coverage.
We believe there is a better way and we built one.
Visit our website at www.homesteadplans.com for more details on how we are revolutionizing healthcare.
Homestead Smart Health Plans seeks a visionary marketing and communications professional who serves in a key leadership role for our small but growing national company.
The Director of Marketing and Communications is responsible for developing and implementing the long-term marketing and communication vision for Homestead’s brand, which promotes our unique position in the health benefits marketplace.
This position will lead Homestead’s marketing strategies, direct marketing campaigns, oversee a small internal team and marketing partners, and also manage our internal and external communications.
The position is based in our Philadelphia, PA, office.
This role works in a hybrid fashion with working on-site a few days per week and working remotely the remainder of the week.
Specific Job Responsibilities include:
* Work closely with Sales leadership on product definition and "winning formulas" for communications to members, clients, and brokers.
* Direct, implement, monitor, and evaluate marketing and communications strategies and programs
* Design, develop, and distribute consistent themes, messaging and branding throughout all communication touchpoints
* Oversee brand strategy
* Build cross-functional relationships with organizational stakeholders to understand products, customers, and industry
* Explore and adopt new channels, methods, and platforms
* Oversee planning for conferences and tradeshows
* Develop and monitor budget and expenses
* Direct the efforts of small internal marketing team and external partners
* Direct and implement communication and education initiatives with clients and members
* Coordinate with Human Resources on internal communication efforts and initiatives
* Evaluate the effectiveness of marketing and communications initiatives through reporting and analytics
* Perform additional duties as assigned.
Knowledge, Skills, and Abilities:
* Able to work comfortably in a fast-paced environment
* Superb interpersonal, written and oral communication skills
* Strong proficiency in Microsoft Office software, e.g. Word, Excel, Adobe as well as creative software
* Excellent leadership skills
* Great problem-solving skills
* Keen attention to detail
* Able to drive real product definition
* Strong understanding of current marketing and advertising techniques, including social media campaigns
* Able to implement creative marketing campaigns
* Strong research and analytical skills
Homestead Smart Health Plans, is an Affirmative Action - Equal Opportunity Employer (Minorities/Females/Vets/Disabled). Homestead Smart Health Plans provides equal opportunities to all employees and applicants for employment without regard to sex, race, color, religion, marital status, national origin, age, genetic information, sexual orientation, gender (including gender identity/expression), disability, veteran status and military status, pregnancy or pregnancy-related medical conditions, or any other factor that may be protected by law. We are currently operating in a hybrid work environment (3 days in the office
Job Summary
Full Time
$141k-179k (estimate)
03/15/2023
04/29/2024
meainfo.org
King Of Prussia, PA
100 - 200
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The job skills required for Director of Marketing and Communications include Leadership, Initiative, Planning, Problem Solving, Microsoft Office, Attention to Detail, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing and Communications. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing and Communications. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Director of Marketing and Communications job description and responsibilities
Enhanced guidance on distinguishing marketing communications content from true editorial and user generated content.
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Consolidated rules on direct marketing and digital marketing communications.
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The marketing director leads and guides the efforts of the marketing department.
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No matter what type of organization, marketing managers need to know how to build programs and campaigns, collaborate with teams such as product and sales, and report on marketing metrics.
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Marketing managers also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points.
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Career tips from people on Director of Marketing and Communications jobs
The director of marketing generally has at least seven or more years of applicable experience.
02/25/2022: Des Moines, IA
Director of Marketing and Communications must use the marketing development’s term to create needs.
05/09/2022: Dayton, OH
Seek out opportunities to become a role model or mentor.
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Ask big picture questions and learn to think about strategy.
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Join professional marketing associations.
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Step 3: View the best colleges and universities for Director of Marketing and Communications.
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