14 Marketing & Communications Manager/PHL Jobs in Philadelphia, PA
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Marketing & Communications Manager/PHL
$102k-134k (estimate)
Full Time | Preschool & Daycare
0 Months Ago
Cradle To Crayons is Hiring a Marketing & Communications Manager/PHL Near Philadelphia, PA
About Cradles to Crayons:
Cradles to Crayons (C2C), founded in 2002, provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school, and at play. We supply clothing, shoes, diapers, school supplies, and more, free of charge. Our vision is that one day all children will have the essentials they need to thrive.
Two in 5 kids in the United States are currently facing Clothing Insecurity, going without basic essentials like pants, shoes, diapers, and school supplies during their critical development years. Three of the top 10 reasons kids miss school are rooted in Clothing Insecurity just one example of the significant short- and long-term social and economic costs when these needs go unmet. Cradles to Crayons keeps Clothing Insecurity at the core of our mission and is the only large-scale nonprofit organization to focus on this resource gap. Since its founding, Cradles to Crayons has distributed more than three million customized packages of essentials to children in Massachusetts, Greater Philadelphia, Chicagoland, and nationally, through Giving Factory Direct a first-in-kind online product donation platform launched in 2021.
Cradles to Crayons takes a three-pronged approach to mitigating Clothing Insecurity:
- In-person Engagement through tens of thousands of children and adults volunteering at our Giving Factory warehouses to sort and package high volumes of new and like-new donations from our communities for our Service Partners to distribute to the children they serve.
- Online Product Donations Giving Factory Direct matches product donors directly to children who need the items they have to donate. GFD is currently available in a growing number of communities as we expand our reach nationally.
- Advocacy and Awareness Cradles to Crayons is uniquely positioned to raise Clothing Insecurity as a national issue through awareness campaigns, data/evaluation, and legislative outreach.
C2C has earned the highest possible rating from Charity Navigator for 13 consecutive years. Only 2% of charities nationwide have received this distinction. C2C has a budget of $14M for FY24.
POSITION OVERVIEW:
The Marketing and Communications Manager is responsible for implementing and managing Cradles to Crayons brand identity and positioning to #EndClothingInsecurity through all Cradles to Crayons Philadelphia Marketing and Communications efforts and in partnership with the External Affairs and One Cradles to Crayons Cross-Market Marketing team. They will drive and promote participation in Cradles to Crayons Philadelphia engagement, campaigns, and signature initiatives/events. Collaborating with all Philadelphia functional departments, they will oversee marketing, graphic design, PR, and communications needs, including design of and copywriting for marketing collateral, website, press releases, social media and email, and direct mail communication. They will also support and provide the Philadelphia market perspective on strategic Philadelphia-market and national marketing initiatives as opportunities arise.
MAJOR RESPONSIBILITIES:
- Model and lead a positive One Cradles culture, underpinned by Cradles Cultural Values and related behaviors.
Marketing & Communications
Strategy
- In partnership with Executive Director (ED), Senior Director of Development, and External Affairs, create and implement annual marketing and communications strategy to #EndClothingInsecurity; oversee implementation including internal and external calendars and campaign plans.
- Work with Executive Director and cross-functional Market Leadership Team on marketing and promotional strategy for Philadelphia signature initiatives and special events.
- Help design and implement strategy, ensuring adherence to marketing best practices.
- Work with Executive Director in conjunction with an external PR Agency to increase presence and brand awareness for Cradles to Crayons in Philadelphia, including providing support for ongoing Thought Leadership in alignment with OneC2C messaging and positioning.
- Identify challenges and emerging marketing and communications issues faced by the market. Work with the ED, market leadership team, and staff to support and recognize internal and external communications opportunities and solutions. Define and execute appropriate support strategies.
- As part of OneC2C cross-marketing and an #EndClothingInsecurity brand ambassador, working with National External Affairs, develop and maintain a knowledge base and asset library around Clothing Insecurity, the poverty landscape, DEI, and our organizational cultural values.
Email
- Create, oversee, design, coordinate, and help implement external email communications (targeted outreach, annual appeals, and special promotions/notices, etc.) to Cradles to Crayons Philadelphia's email database, working in partnership with Philadelphia Development, Partner Relations, Community Engagement teams and OneC2C External Affairs.
- Create, and support Marketing Automation System use and access for other Philadelphia colleagues.
- Evaluate and utilize campaign results to increase email communication success via the Marketing Automation System.
Social Media
- Manage, design, plan, write, and edit content for all social media platforms.
- Increase awareness and engagement of Cradles to Crayons and #EndClothingInsecurity.
- Partner with cross-Marketing and EA on OneC2C organic and paid social campaigns.
Design
- Create and oversee the creative direction and design of flyers, informational packets, and other print and online assets.
- Ensure that internal and external collateral is current, effective, and consistent with Cradles to Crayons brand and messaging.
- Maintain the integrity of sponsor logos and brand in marketing and sponsor materials.
- Support Operations and Development with print materials, signage, graphics, video, and other collateral as needed.
Website
- Create, coordinate, and maintain new and updated content for the Philadelphia website.
- Work with other departments to ensure information is engaging, accurate and timely, and relevant depending on initiative and campaign. Ensure website consistency and integrity in alignment with OneC2C communications and IT standards.
Events
- Provide graphics for events, supporting informational packages, and any collateral required for Development, Operations, or OneC2C #EndClothingInsecurity goals.
- Create and maintain on- and off-site photo/video library for key events, groups, celebrations, gifts, milestones, donor activities, etc.
- In partnership with the ED and Development, create and manage PR releases, alerts, and media follow-up.
General
- Oversee and ensure consistent implementation of OneC2C brand standards in all positioning, design, messaging, etc.
- In partnership with ED and Senior Director of Development, lead and manage work with external agencies and partner vendors, including graphic designers, print shops, and PR and digital media agencies.
- Maintain a press archive/PR/media database for print, radio, video, or TV articles and other coverage.
- Maintain a marketing archive and storage system for photos and assets for use in email communication, social media, and marketing collateral.
- Collect and distribute impact stories and short video snapshots for promotional and fundraising purposes.
- Assist in the planning of existing and new events; assist during events as needed.
- Test and track marketing (e.g., email, social media, website) to determine which elicits the best response/return. Adjust marketing efforts accordingly.
- Report out regularly on marketing results.
- As a member of the cross-Marketing team, represent C2CPhiladelphia and collaborate with other Markets and national External Affairs; ensure Philadelphia Marketing efforts are in alignment with OneC2C goals and objectives.
Development
- Support the development teams fundraising efforts through research, donor communication, mailings, social media outreach and marketing materials (as needed).
- Help facilitate functions for special events (as needed).
- Act as a Cradles to Crayons #EndClothingInsecurity spokesperson at external events (as needed).
Operations
- Work with volunteers, assist with product drop-offs, and give tours of the Giving Factory as needed.
- Establish and maintain effective communication and coordination with other employees, distribution partners, volunteers, and visitors.
- Work safely and provide a safe and secure environment for other employees and volunteers.
- Maintain security of data and secure storage of all institutional materials.
- Assume responsibility for related duties as required or assigned, and complete special projects and miscellaneous assignments as required.
- Work in the Giving Factory once a month
Required Experience/Knowledge/Skills/Abilities:
- College degree in a related field
- 2-5 years of relevant marketing/PR and graphic design experience.
- Excellent written and verbal communication skills with strong attention to detail.
- Experience using digital marketing to raise awareness and take action.
- Working knowledge of email/marketing automation tools.
- Experience with Adobe Creative Suite design tools, Salesforce or another CRM, and WordPress.
- Team player.
- Can-do attitude.
- Comfortable in a matrix-management situation.
- Ability to juggle multiple projects simultaneously.
- Ability to think strategically and liaise will all levels within an organization.
- Non-profit experience a plus.
- Ability to work some evening and weekend hours each week, easily walk up and down stairs, bend down, reach, push, and pull and lift up to 50 lbs.
DIVERSITY IS OUR STRENGTH:
- Diversity and Inclusiveness are core values at Cradles to Crayons, and we continuously strive to be a team where everyone feels welcome and supported. It is the policy of Cradles to Crayons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information and/or any other protected characteristic under applicable law. Individuals from underrepresented groups are especially encouraged to apply.
Working Conditions:
- This is a warehouse environment and normal changes in temperature are to be expected while working inside the warehouse or outside, on or around the loading dock. There are no hazardous or significantly unpleasant conditions.
Accommodation:
- In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made by Cradles to Crayons which may pose serious health or safety risks to the employee or others, or which impose undue hardships on the organization.
Job Summary
JOB TYPE
Full Time
INDUSTRY
Preschool & Daycare
SALARY
$102k-134k (estimate)
POST DATE
04/13/2023
EXPIRATION DATE
05/17/2024
WEBSITE
goldenchildcare.com
HEADQUARTERS
GOLDEN, CO
SIZE
<25
FOUNDED
1997
CEO
COURTNEY SATERY
REVENUE
<$5M
INDUSTRY
Preschool & Daycare
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