Job Summary :

We are in search of an exceptional Marketing Content Specialist to join our solutions marketing team. The successful candidate will create content for use in our solutions marketing campaigns, enhancing the market visibility and adoption of our data analytics solutions across key industry verticals.

As the narrative architect for Altair products and solutions, you will craft compelling stories with written and visual language for a diverse audience, ranging from prospects and customers to the wider marketplace and internal teams.

You will also be responsible for gathering segment-specific needs to guide the development of new capabilities and solutions.

The ideal candidate is an accomplished content creator, proficient in generating written, video, and visual content. You should possess the ability to distill complex subjects into simple, captivating messages, and be prepared for rapid learning.

We're especially interested in those with experience in B2B marketing within large enterprises, particularly those who've marketed to industries such as automotive, aerospace and defense, high-tech electronics, consumer goods, energy, architecture, engineering, construction, and manufacturing.

This role provides an opportunity to gain a deep understanding of the simulation, artificial intelligence and high-performance computing markets, in which Altair’s customers make world-changing advancements using our tools.

Join our team of passionate and hard-working associates. We’re in growth mode and you’ll sit in the middle of it all at the intersection of marketing, product, sales, customer support and the market.

What You Will Do :

Developing and maintaining product messaging across campaign channels including web, digital, and print.

Strategizing, planning, and executing comprehensive solution marketing campaign components, aligned with identified market opportunities and types of solutions being promoted.

Analyzing and interpreting the customer buying process, using this understanding to design and manage compelling campaign narratives.

Building or refining industry-specific buyer personas, and leveraging these personas to create targeted content for campaigns.

Designing and managing industry-specific inbound and outbound marketing campaigns, using key product differentiators and future plans as campaign selling points.

Conducting competitive analysis and applying these insights to optimize campaign performance, positioning us for growth and mitigating potential risks.

Collaborating closely with cross-functional teams such as software development, sales, sales enablement, and customer support to ensure campaign alignment and effectiveness.

Monitoring, evaluating, and reporting on campaign performance, making necessary adjustments to optimize results.

Ensuring all campaign activities adhere to budget limitations and timelines.

What You Will Need : Basics :

Basics :

Bachelor's degree required, preferably in marketing, technologyor communications field

Some industry or product marketing experience in B2B space

Solutions marketing expertise / fluency preferred

Prior experience with data analytics

Proven track record in managing and executing content marketing campaigns

Proficient in writing and editing diverse content forms

Visual / graphics experience in modern photo and video software tools

End-to-end, detail-oriented project management

Able to develop content strategies to drive demand and awareness within specific target segments or verticals

Can work across business units to connect with sales resources, customer success and product management

Strong business acumen

Collaborative & creative

Excellent problem solver

Relies on data to make decisions.

Empathetic to the needs of an enterprise sales team, as well as the customer / prospect base

How You Will Be Successful : · Envision the Future · Communicate Honestly and Broadly · Seek Technology and Business Firsts · Embrace Diversity and Take Risks What We Offer :

• Competitive Salary
• Comprehensive Benefit Package
• Outstanding Work / Life Balance
• Flex Time
• Employee Stock Purchase Program
• 401(k) with matching contributions
• Unlimited vacation and Unlimited sick days
• Paid holidays
• Paid Time Off for Community Service
• Collaborative environment
• Charitable Matching Program

Last updated : 2024-05-03