Looking to join a dynamic and award-winning marketing team? Allied Universal Security is hiring a Marketing Manager to join our growing team. The Marketing Department at Allied Universal is responsible for diverse goals including awareness building, lead generation and nurturing for new business, brand building, customer retention and cross-selling, employee recruitment and retention, and online reputation management.

This Marketing Manager will be located out of our beautiful Corporate Headquarters in Santa Ana, CA and receive a competitive base salary, an annual manager bonus, full health, dental, and vision benefits, a 401(k) plan, and great employee perks!

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

• Ideate, develop and lead marketing programs for both existing and new initiatives aligned with assigned goals. Tasks include situational business assessment to guide strategic planning, creation of marketing plans (with budgets, tactics and timelines), and executing plan elements to achieve target Key Performance Indicators (KPI’s). Conduct post-program analysis to review results against objectives, including lead volume, cost-per-lead and cost-per-sale.
• Initiate, build relationships and support Sales as well as Vertical Markets, Business Development, Sales Effectiveness, Operations, Human Resources, and Recruitment departments with thought leadership around various marketing initiatives.
• Manage content development and overall content marketing efforts to promote thought leadership and lead generation. Develop content marketing strategy and editorial calendar. Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences. Write creative briefs prior to any creative development. Content needs vary, but can include sales collateral, white papers, website content, blog posts, newsletters, webinars, PowerPoint sales presentations and advertisements. Be an individual content “creator” (writer) as well as a content “producer” (working with outside resources) and/or “curator” as needed.
• Pitch in, as needed, to support other Marketing team members on projects and activities. Conduct competitive analysis and other market research including secondary sources (e.g. web) and primary studies to guide decision making. Prepare PowerPoint marketing presentations and present to Senior Management. Direct and oversee marketing vendor relationships, which may include: creative and digital marketing agencies, freelance writers and graphic artists, printers, market researchers, and promotional products supplier.

QUALIFICATIONS:

• Education required: Bachelor’s degree in Business or Marketing (prefer Marketing major)
• Minimum of 4 years marketing experience in B2B Marketing, principally, on the client side. Some agency experience acceptable, provided this is combined with at least 2 years of corporate, B2B marketing department experience including lead generation and content marketing.
• Strong skills in data collection, analysis, and report writing.
• Demonstrated ability to take initiative, be well-organized, successfully handle and prioritize multiple competing assignments and effectively manage deadlines.
• Energetic and focused personality with a demonstrated ability to take initiative, successfully handle and prioritize multiple competing assignments and effectively manage deadlines.
• Must be highly proficient and fully functional in all Microsoft Office suite applications and able to effectively utilize all available office management technology.
• Professional, articulate and able to use good independent judgment and discretion. Must have proven ability to maintain correspondence, discussions and materials in strictest confidence. Must be able to work overtime as needed.
• Current state driver’s license, clean driving record (no points in prior 3 years), minimum level of insurance as required by Company policy, and ability to safely operate a vehicle required.
• Professional, articulate and able to use good independent judgment and discretion.
• Outstanding verbal and written communication skills required. Ability to successfully interact at all levels of the organization, including with clients, while functioning as a team player required.