28 eCommerce Marketing Manager Jobs in Lansing, MI
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Air Lift is Hiring an eCommerce Marketing Manager Near Lansing, MI
eCommerce Marketing Manager
Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.
General Position Information
Position Title:
eCommerce Marketing Manager
Business Unit:
Marketing
Reports to:
Executive Director of Marketing
Effective Date:
1/4/2024
Updated on:
1/4/2024
Span of Control:
Job Description Summary
The eCommerce Manager at Air Lift will oversee the go-to-market activities for all eCommerce and marketplace sales channels. This position will play a pivotal role in driving sales and profitability through digital merchandising tactics on the brand websites and marketplace platforms. As well as optimizing the online shopping experience to drive sales, increase customer engagement and create customer loyalty. This position works cross-functionally with peers in brand marketing, product development, sales, and customer service teams to determine the product catalog, pricing, and promotional programs.
Essential Duties
Essential results-based duties
- Experience in a multi-channel sales landscape encompassing branded ecommerce storefronts and marketplace platforms.
- A deep understanding of customer behavior, technology utilization, and the ability to adapt to changing market trends.
- Manage a multi-channel direct sales model across ecommerce storefronts and marketplace platforms.
- Use merchandising and channel sales expertise to strategically identify opportunities that create urgency to purchase, drive sales conversion, and achieve business performance metrics.
- Champion the creation of digital assets necessary to merchandising the products and creating urgency to purchase.
- Continually monitor digital merchandising tactics and adjust based on data analysis and customer feedback to optimize the online shopping experience and drive sales.
- Responsible for the product catalog syndication and the related product data structures.
- Curate the e-commerce buying experience with engaging multimedia content, unique descriptions, and cross-sell/up-sell opportunities.
- Influence brand marketing plan to deliver e-commerce and marketplace direct sales objectives.
Position Requirements:
- Able to develop strategies, define action plans, and share results.
- Ability to frame forward-looking solutions, aligned with business goals and customer needs.
- Excellent business judgment; effective at articulating value propositions to stakeholders.
- Explores different approaches and solutions to a problem, gathers feedback, and redesigns until the best possible solution is found.
- Comfortable working within a “Hands-on/Roll-up the Sleeves” culture.
- Must be able to build relationships, negotiate, and influence others to drive change.
- Able to influence and motivate internal teams to accomplish the strategy.
- Encourages problem-solving, strategic thinking, and customer orientation across a cross-functional team.
- Ability to work independently, prioritize effectively, & manage multiple projects at once.
- Strong presentation and facilitation skills in person and via video conference.
- Excellent verbal and written communication skills and ethical judgment.
- Appreciates that a diverse perspective creates better solutions.
- Interest in increasing industry, technical, and business knowledge through continuous learning.
- Adapts own ideas or perceptions in response to a changing environment around them. Highly organized, analytical, and data-driven.
Minimum and Preferred Qualifications:
- Experience in the automotive aftermarket is preferred.
- Bachelor’s degree in business, marketing, or a related field.
- 5 years’ progressive experience in brand marketing.
- Advanced Excel proficiency, including pivot tables, macros, and charts.
- Solid knowledge of productivity tools including the Microsoft 365 Suite
Job Summary
Full Time
Durable Manufacturing
$85k-114k (estimate)
01/06/2024
05/07/2024
airliftcompany.com
LANSING, MI
100 - 200
1949
Private
KEVIN MEHIGH
$10M - $50M
Durable Manufacturing
Related Companies
About Air Lift
Air Lift Company is a manufacturer of air suspension kits.
The job skills required for eCommerce Marketing Manager include Customer Service, Merchandising, Channel Sales, Problem Solving, Written Communication, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be an eCommerce Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by eCommerce Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for eCommerce Marketing Manager positions, which can be used as a reference in future career path planning. As an eCommerce Marketing Manager, it can be promoted into senior positions as an E-commerce Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary eCommerce Marketing Manager. You can explore the career advancement for an eCommerce Marketing Manager below and select your interested title to get hiring information.
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