The State of Michigan is looking for: Senior System Analyst 6 - Salesforce Marketing Cloud Marketing Campaign Specialist

Please note: This is a part-time position; roughly 5-15 hours a week. FULLY REMOTE - On Call.

This is a part-time position working approximately 5-15 hours a week for 6 months. Potential room for growth. The position is “on call” and the candidate will need to be available when needed by the team.

System Analyst 6 – Salesforce Marketing Cloud Marketing Campaign Specialist – PART-TIME

This position will act as an expert for Salesforce Marketing Cloud for Service Offerings and End User Support. This is a part-time position working approximately 5-15 hours a week for 6 months. The position is “on call” and the candidate will need to be available when needed by the team. Potential room for growth.

Duties Include:

Train and support the Bureau of HIV and STI Programs (BHSP) on Marketing Cloud (MC) features and functions, including but not limited to:

• Train team on how we can use Journey Builder to support the Training and Events Unit with their communications related to events.
• Assist with altering data extensions and help train the team on adding/removing specific people.
• Assist with updating permissions— segregate different folders/components for different users and help train on this task. (Activating/deactivating accounts, resetting passwords/multifactor authentication, etc.)
• Identify solutions to solve complex problems leveraging Marketing Cloud features. (One pager instructions, facilitate training sessions and workgroups, etc.)
• Help update and alter automatic sends and provide training.
• Understand current Marketing Cloud implementation and assist with configuring features (like approvals) then provide training.
• Assistance with updating AMPscript and training on this process.
• Create additional templates as needed and train on this process.
• Create and present training resources for the basic Marketing Cloud functions in addition to the tasks outlined above.
• Consult on Marketing Cloud best practices, sharing tips/tricks for success.
• Provide root cause analysis of Marketing Cloud features working with BHSP and technical teams to isolate issues across Salesforce Service Cloud and Marketing Cloud.
• Identifying solutions in Marketing cloud and mitigation strategies for identified problems.
• Help perform regular audits to ensure information is flowing over correctly from Service Cloud to Marketing Cloud, and problem solve integration issues if they exist.

Skills Required:

• Extensive experience and knowledge of Salesforce Marketing Cloud features and support.
• Knowledge of coding, specifically with AMPscript, SQL, HTML, and CSS.
• Experienced in facilitating training and publishing training materials.
• Experience documenting processes and explaining complex information in a simplistic manner.
• Experience with the bounce management process in Marketing Cloud and how to leverage with an integrated Salesforce CRM solution.
• Experienced in production support and problem solving for Salesforce Marketing Cloud, including Service Cloud Integrations.
• Be able to work directly with business/production owners on priorities and balance workloads.
• Strong written and verbal skills with the ability to simply explain technical topics to a non-technical audience.

Other Preferred Skills:

Experience with other Salesforce products, like Tableau.