The Digital Media and Marketing Associate Manager will oversee and lead the paid media and digital marketing strategy implementation. This role will be responsible for executing marketing and media plans, manage the development of brand assets, and maintain performance across digital. The ideal candidate must also have a strong background in analyzing industry trends, compiling and assessing market research, data visualization and conducting in-depth research to inform media and marketing plans. Must be willing to participate in a brief marketing and media skills assessment during the hiring process. 

Role Responsibilities:

• Develop and execute a paid media strategy and drive impactful programs that generate awareness and drive demand.
• Ability to build a paid media strategy from the ground up – ensuring a comprehensive media mix.
• Working knowledge of the digital ecosystem and relevant partners/vendors in the industry.
• Manage and optimize budget allocation across paid media channels to maximize results.
• Provide accurate and timely budget forecasts, ensuring efficient resource allocation.
• Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers.
• Provide feedback on creative briefs based on past performance, propose tactics, and adjust based on landscape opportunities.
• Develop and lead organic and earned media marketing strategies from start to finish.
• Work with the in-house creative team to execute day-to-day audience, creative and copy optimization within campaigns.
• Track, analyze and report data from campaigns to uncover insights and refine and optimize both the media plan and the campaign creative.
• You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small.
• You’re a data-obsessed storyteller, educating the broader organization on what works and most importantly, why it works by gathering and synthesizing data.

Basic Qualifications:

• 5 years of experience in paid digital advertising, ideally in consulting or digital agency.
• Hands-on-keyboard experience setting up, running, and managing paid media campaigns.
• Full proficiency with two or more media buying platforms (e.g., Google Ads, Facebook/Meta Ads, Twitter/X Ads, Programmatic DSPs).
• 2 years of managing a team of media buyers.
• Experience using Google Analytics (or other web analytics tool) to understand impact of paid advertising on web site traffic and usage.
• Knowledge of digital media systems and tools (e.g., attribution, tagging, ad verification).
• Demonstrated ability to apply research insights to strategy development.
• Experience working outside of paid media platforms to support organic marketing efforts.
• Successful track record of delivering strategically thoughtful projects that deliver measurable impact.
• Strong verbal, written and analytical skills.

Preferred Qualifications: 

• Previous agency experience.
• Results-oriented mindset with a focus on achieving and exceeding marketing goals.
• Articulate communicator with excellent interpersonal skills.
• Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.
• Ability to identify operational gaps/opportunities and implement solutions.
• Highly analytical and technical thinker with proven experience in analyzing complex data to identify trends, insights, and opportunities to grow the business.
• Strong technical acumen and core understanding of marketing functions/systems.
• Proven ability to conceptualize solutions and creatively problem-solve.