Title: Marketing Manager

Location: Hybrid – Columbia, Maryland

Company Background

Since its founding in 2007, APV's portfolio of clients has grown significantly. As a well-established, woman-owned, Small Business Association-certified 8(a) company, APV has become a small business leader in supporting a multitude of clients, from more than 15 federal and state agencies, including the Department of Defense, to civilian organizations. As of 2021, APV has executed 70 plus prime contracts and received exceptional performance and client service ratings. APV is currently working on more than 30 government projects. APV has a wide portfolio of contracts and “Best-in-Class” contract vehicles, including GSA MAS, OASIS Small Business, and 8(A) Pool 1, CIO-SP3 SB & 8(a) across all functional areas, HCaTS, and several other industry-specific BPA and IDIQs. 

APV is a mature company dedicated to quality and exceptional delivery to meet its clients’ missions. We understand personnel is an essential part of this. We hire the best and take care of the people who work for us. We continue to maintain 96% employee satisfaction and have a high retention rate, well above the industry average for our small business peers. We do this by offering a competitive compensation plan and a leadership that is dedicated to employee growth and advancement.

Role:

APV is seeking an experienced Marketing Manager for its corporate operations in Columbia, MD. This position offers a unique opportunity to provide hands-on experience in both marketing, composition of brand recognition, writing social media savvy messages and introducing new marketing technology tools.

The Marketing Manager will collaborate with leadership and business development to execute and facilitate strategic marketing programs to lead our branding initiatives. Additionally, lead the efforts to design campaigns to promote technical solutions on social media platforms.

Duties: 

• Conduct detailed market research relating to our technical solutions and develop marketing messages, campaigns, and branding for impressive social media initiatives.
• Plan, direct, and create high-impact marketing strategies for building brand recognition, conversational marketing, email, and social media platforms.
• Write content for cross-channel marketing communications such as webpage, social media platforms ie. LinkedIn, video scripts and other digital marketing collateral.
• Manage all marketing projects from start to finish.
• Raise awareness and oversee social media marketing, content, images, messages for consistency and effectiveness.
• Develop and execute marketing strategies for consulting professional services and software solutions.
• Ability to monitor and analyze campaign performance to maintain evaluation metrics, KPI’s for communication and outreach plans.
• Report to senior management on a regular basis with a strong focus on quantifiable results and return-on-investment in multi-media platforms.
• Work closely with business development teams to develop effective marketing strategies, timelines, and prepare public announcements.
• Explore technologies for creative marketing messages and pioneer emerging ideas for creative graphics, interfaces, customer relationship marketing.
• Support branding as it pertains to recruiting efforts and delivering a compelling competitive advantage on talent acquisition resources.

Required Skills:

• Bachelor’s degree in marketing, business administration, communications, or related field.
• Minimum 5 years’ experience in marketing management.
• Knowledge of US Federal Government IT industry services, systems a plus.
• Proficiency in Microsoft Office, Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva preferred.
• Demonstrated ability to write compelling content that aligns with projects, advertisement, and marketing campaigns on social media platforms.
• Knowledge of marketing channels including e-marketing, digital advertising, and internal constituents.
• Strong strategic thinking and analytical skills.
• Exceptional verbal and written communication skills.
• Writing samples available upon request.

About A P Ventures

A P Ventures is an Equal Employment Opportunity employer. All qualified applicants are considered without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. Minorities/Females/Veterans/Disability candidates are encouraged to apply. Qualified military veterans are encouraged to apply.