Under the general direction of the Director of Business Development and Communications, the Business Development Specialist is responsible for identifying, qualifying and creating new business relationships between St. Francis Reflections LSC and various customer segments within Brevard County. Customer segments require the Business Development Specialist to meet routinely with a wide range of personnel from physician offices, skilled nursing facilities, hospitals, assisted living facilities, EMS, business community members or leaders and service groups. The primary purpose of the Business Development Specialist is to create relationships that generate appropriate referrals to St. Francis Reflections LSC. These relationships can be through one to one contact and group education.

EDUCATION AND/OR TRAINING REQUIRED:
Associates Degree in medical related field or clinical licensure and relevant marketing/sales
experience may be accepted
Bachelor’s degree in Communications/Public Relations preferred.

CERTIFICATIONS/LICENSES REQUIRED: Unrestricted Driver’s License.

EXPERIENCE/SPECIFIC SKILLS AND ABILITIES RECOMMENDED:
Physician and home health specialty experience. Prefer pharmaceutical experience and/or hospice experience coming to SFR with an established book of business. Two to three years’ experience in healthcare related sales; understanding of end-of- life care and the referral process for hospice care. Must possess excellent interpersonal and verbal/written communication skills and excellent customer service and problem-solving ability. Ability to work
independently.
PRIMARY RESPONSIBILITIES:
1. Initiates/builds/maintains positive long-term professional relationships with physicians,
community, business and all referral sources.
2. Serves as a liaison between St. Francis Reflections LSC and referral sources, including but
not limited to, physicians, discharge planners at facilities, personnel at nursing facilities,
and community and business leaders.

3. Routinely visits physician offices, nursing homes, assisted living facilities and other health
care organizations; and community and business leaders on a one-on-one basis to
accomplish defined sales goals.
4. Develops objective based, implementable market outreach plans to achieve annual sales
goals. Plans are structured to achieve increased penetration of the identified markets.
5. Educates community and business referral sources regarding the scope of
services/programs offered by SFR.
6. Maintains and develops key sales skills in the area of new customer development,
managing the sale, maintains and develops knowledge base in each key referral source,
conducts appropriate interactions/communications with all customer groups, establishes
effective plan for assigned territory and communicates and reports issues to VPBD
through established processes.
7. Meets or exceeds benchmarks for key sales functions.
8. Assists Community Engagement Coordinators with health fair presentations.
9. Works closely with other Business Development Specialists to develop market outreach
plans to achieve coordinated sales efforts and facility and community educational goals.
10. Works closely with clinical personnel to achieve organization goals.