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* This position is on a hybrid schedule working 3 days onsite in Union City, CA and 2 days remote.*
About Company
Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and orthopedic surgeries along with disposable and reusable surgical patient care products.
Job Summary
The Marketing Content Specialist is responsible for creating and delivering engaging, customer-centric content in support of the organization’s strategic objectives. This position is expected to contribute to a broad range of marketing, advertising, public relations, tradeshow, and other promotional projects. The Marketing Content Specialist will also work with internal and external resources to evaluate and optimize the effectiveness of the company’s marketing content, systems, and processes to achieve business objectives and address stakeholder needs.
This is a newly created position in an exciting, growing Marketing organization! It is an excellent opportunity for someone with a passion for the healthcare/medical device industry and communicating how Mizuho OSI’s products allow surgical teams to be the heroes in their patients’ care. The ideal candidate will have a proven track record in email marketing, copywriting, social media strategy, paid search, and/or omnichannel content strategy. We are seeking a creative copywriting powerhouse with strong project management acumen.
A successful Content Marketing Specialist will be able to provide support with the following:
Copywriting: Producing high-quality, compelling copy for various marketing channels, including website, emails, social media, case studies, testimonials, promotional materials, etc. Maintaining the brand voice and consistency across all communication channels. Collaborating with design teams to ensure visual and written elements complement each other.
Social Media Marketing: Develop a strategy, own the content calendar ,and distribute original content across social media. Create reports based on engagement, give recommendations, and update the strategy based on metrics.
Email Marketing: Implement effective email marketing campaigns to nurture leads and engage existing customers. Analyze email campaign performance and optimize strategies for better results, including A/B testing.
Content Planning: Execute a cohesive content marketing strategy aligned with overall marketing objectives. Utilize target audience personas to create content that resonates and is specific and appropriate for the designated audience. Collaborate with cross-functional teams to ensure content aligns with brand messaging and business goals. Design and present content in appealing, intuitive ways for a variety of audiences.
Omnichannel Content Strategy: Develop and implement a cohesive omnichannel content strategy across digital platforms. Coordinate content distribution and promotion through various channels, including social media, web, and third-party platforms. Monitor and analyze content performance, adjusting strategies to improve effectiveness. Strategize to ensure content is consistent and compelling across channels. Identify emerging trends and competitor strategies to develop new campaigns, while analyzing and recommending effectiveness using defined metrics and benchmarks.
Responsibilities:
Qualifications & Requirements:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Salary range: $49,000- $145,000 DOE potential annual bonus comprehensive benefits package
Full Time
Medical Technology
$98k-130k (estimate)
03/24/2024
05/23/2024
mizuhosi.com
UNION CITY, CA
200 - 500
1978
Private
DAVID PARKS
$50M - $200M
Medical Technology
Mizuho OSI manufactures and delivers specialized surgical tables for spinal, hip replacement, knee replacement and orthopedic trauma surgery.
The job skills required for Marketing Content Specialist include Initiative, Advertising, Email Marketing, Presentation, Planning, Project Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Content Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Content Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Content Specialist positions, which can be used as a reference in future career path planning. As a Marketing Content Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Content Specialist. You can explore the career advancement for a Marketing Content Specialist below and select your interested title to get hiring information.