Who is BrightLink? BrightLink is a consultative, industry thought-leader offering services and technology for the professional credentialing industry. At our core, we are passionate about helping people better their lives through demonstration of skills. We build technology that manages professional credentialing programs and delivers cognitive assessments.

Who are we looking for? BrightLink seeks a highly motivated Sales Development Representative (SDR) to join our dynamic team. This role is critical in expanding our reach and impact within the professional credentialing landscape. The ideal candidate will embody our core values, becoming a vital bridge between potential clients and our solutions. This role will report directly to the Director of Customer Success and be a goal based, commissioned position.
In addition, we look for candidates who embrace our company core values. These core values reflect who we are, and provide both company-wide and individual guidance:

• Be remarkable
• Practice humble service
• Nurture enduring partnerships
• Always drive to deliver
• Seek pragmatic perfection
• Create positive personal growth
• Engage in camaraderie

Primary Job Responsibilities:

• Market Prospects Research: Conduct thorough research to identify new market prospects and opportunities within the professional credentialing and cognitive assessment sectors.
• Direct Outreach: Initiate contact with potential clients through digital channels, leveraging a mix of personalized emails, social media engagement, and targeted messaging to pique interest in BrightLink’s offerings.
• Campaign Coordination: Collaborate closely with the marketing team to develop and execute integrated campaigns that align with sales objectives, ensuring a consistent and compelling message across all touchpoints.
• Sales Strategy: Adopt a "hunter" mentality, proactively seeking out new business opportunities and navigating through potential client organizations to generate leads.
• Meeting and Goal Achievement: Meet and exceed monthly goals for booked meetings with qualified prospects, contributing to the overall sales targets and organizational growth.
• Feedback Loop: Provide valuable insights back to the marketing and product teams based on prospect interactions and market dynamics, aiding in the refinement of strategies and offerings.

Skills:

• Strategic Prospecting: Ability to strategically identify and segment potential clients, coupled with the prowess to tailor outreach strategies that resonate with different audiences.
• Effective Communication: Exceptional communication skills, with the ability to articulate BrightLink’s value proposition compellingly and succinctly in written and verbal forms.
• Digital Savvy: Proficiency in using digital tools and platforms for lead generation, CRM software for lead tracking, and social media for engagement. Specifically, the ability to use Artificial Intelligence effectively will be a critical skill.
• Persistence and Resilience: Demonstrated persistence in pursuing leads and resilience in the face of challenges, maintaining a positive and proactive approach throughout the sales process.
• Analytical Thinking: Strong analytical abilities to assess market trends, understand industry challenges, and tailor outreach strategies accordingly.
• Team Collaboration: Ability to work effectively in a team environment, contributing to collective goals and supporting cross-functional initiatives.

Experience:

• Sales Experience: 1-3 years of experience in sales, business development, or a related field, with a proven track record of achieving sales targets and generating leads.
• Industry Knowledge: Experience or familiarity with the professional credentialing, cognitive assessments, or related industries is highly advantageous.
• Digital Marketing: Exposure to digital marketing techniques and tools, understanding the integration of sales and marketing strategies.
• CRM Software: Hands-on experience with CRM software for managing lead information, tracking outreach efforts, and analyzing performance metrics.
• Educational Background: Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.

Additional benefits:

• Paid Vacation, Sick Days & PTO
• Health and Vision Insurance 401(k) with matching
• Quarterly Team / Company Activities
• Flexible Schedules
• Personal or Professional Growth Conference Stipends
• Friday Family Lunches for You, Your Spouse and Children
• Paid Recess - Everyday!
• Awesome, Collaborative and Open Work Environment

Sure, we look like a technology company. Sharp people working really hard to do something that changes the world in a meaningful way.

However, if you look at our core values you'll notice BrightLink specifically focuses on positive personal growth. Whether it's our team members, clients, or client's clients this means our goal is to leave people better than we found them. You'll be surrounded by people with a drive to grow, discover, and build a better life. If this is something you're interested in, take a look at our currently open positions.

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