Digital Media Manager

JOB TITLE: DIGITAL MEDIA MANAGER

DEPARTMENT: EXTERNAL AFFAIRS

REPORTS TO: DIRECTOR of MARKETING and COMMUNICATIONS

FLSA: EXEMPT
SALARY: $66,560 - 80,000

About the Center

The Center for NYC Neighborhoods (“the Center”) promotes and protects affordable homeownership in New York so that middle- and working-class families can build strong, thriving communities. Established by public and private partners, the Center meets the diverse needs of homeowners throughout New York State by offering free, high-quality housing services. The Center’s current projects support our policy goals and help to keep homeownership affordable by responding to the ongoing effects of the foreclosure crisis, the rising cost of homeownership, predatory scams, rising sea levels, and more extreme weather. The Center is funded by a mix of funding from government, foundation, and corporate sources

Position Summary

The Digital Media Manager, reporting to the Director of Marketing and Communications (MarComms), is responsible for creating and managing all digital content, including developing messaging and collateral that reaches our target populations, automation of workflows, daily management of social media platforms, maintaining social media strategy, and brand management across platforms. This role will liaise across our programs and teams, creating content that uplifts new and exciting work and timely messages to our core audiences across the city and state. The manager will ensure our key messages reach homeowners in need and other critical audiences, and that our messages are clear, concise, and easily understandable, and empower homeowners and small property owners to find resources they need to protect themselves and their homes. The Manager will coordinate storytelling at the Center, documenting success stories and building up a bank of usable content across mediums and campaigns. Finally, they will ensure our content is crisp and updated across Center sites and related materials. 

Key Responsibilities: 

• Create digital assets, graphic designs, and content that connect with and speak to our core constituencies of homeowners, policymakers, funders, community partners, and more. 
• Create and execute strategies for websites, social media, and other MarComms needs. 
• Produce compelling content to engage our audiences across digital platforms, while staying up to date on new social media trends for nonprofits and the public sector.
  • Manage the Center’s social media channels (addressing comments, coming up with relevant content, looking through recent news to align social media messaging)
  • Develop monthly reports to inform leadership of key performance indicators
• Manage content on the Center’s website
• Collaborate with HR to regularly update content on all websites under the Center (including staff bios, photos, team member names, program info, and network partner info)
  • Develop a larger content strategy to inform digital content
  • Write or curate Center blog content, as needed
• Develop content for our storytelling library, working with vendors and homeowners directly to uplift and document stories and successes in line with MarComms needs. 

• Manage digital marketing campaigns and associated vendors, in collaboration with the Marketing Director and Deputy Director, to meet marketing and programmatic goals. 
• Participate in collecting and updating MarComms metrics by tracking engagement KPIs, using Google Analytics, Facebook Insights, and other tools as needed
• Assist in the development of content for publications, speaking engagements, and events, including the Center’s annual conference, reports, and internal, programmatic, and external-facing materials to inform and engage stakeholders.

• Help identify tactics for reaching our core audiences, through print, digital, video, and other media
• Help craft core messages to drive engagement of programs in coordination with stakeholders
• Create and execute paid and organic social media campaigns, in collaboration with the MarComms Director and Deputy Director

Preferred Behavioral Strengths:

• Demonstrate Ownership by showing initiative, acting conscientious, and putting team results above individual accomplishments
• Demonstrate Growth Mindset through resilience (rebounding and learning from challenges, setbacks, and failures), engaging in expansive thinking (constantly exploring new ideas, strategies, and resources to solve problems), and showing curiosity (eager to get to the bottom of things and understand the "why" behind them)
• Works collaboratively by demonstrating the ability to work in teams, exhibiting emotional intelligence (emotionally self-regulating and empathetic in relating to others), and having positive energy (everyone's outlook and attitude improves when you are present)

Skills & Qualifications:

• Bachelor’s degree or equivalent work experience
• Expert understanding of social media and their use in non-profits
• Excellent written and verbal communication skills, and ability to present to diverse audiences, specifically racially, ethnically, and socioeconomically diverse communities
• Ability to tailor messages for different audiences and platforms
• Experience storytelling to diverse audiences to achieve goals and build relationships
• Lived experience or experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds
• Ability to flex communication style to fit multiple cultural environments
• Passion for new media and trends in communications
• Basic proficiency with Adobe InDesign, Illustrator, and Canva
• Proficiency with Google Suite along with Word, Excel, PowerPoint, Outlook, and other standard office tools required
• Passion and commitment to a mission-oriented organization are required; affinity for homeownership and housing is preferred

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