The Opportunity:

Frequence is looking to add a Marketing Operations Associate to the Marketing team to build and optimize dynamic B2B-tech marketing programs/campaigns focused on adding customers in order to drive revenue. They will be responsible for leveraging their in-depth knowledge of the HubSpot Platform to create, implement, and optimize marketing automation strategies. They will work closely with the marketing team to track and analyze performance metrics, improve marketing operations and continuously improve sales/marketing initiatives to achieve business goals.

What You Will Do:  

• Oversee Frequence’s website (Webflow), CRM and marketing automation platforms (HubSpot), and digital assets to capture, qualify and manage leads
• Partner with sales to optimize sales and marketing funnel performance 
• Develop and implement automated marketing campaigns utilizing the HubSpot Platform to nurture leads, drive engagement, and increase conversion rates
• Design and manage email marketing campaign workflows and lead nurturing processes within HubSpot
• Monitor and analyze key performance indicators (KPIs) to assess marketing campaigns' effectiveness and make data-driven optimization recommendations
• Utilize HubSpot's reporting and analytics tools to provide regular insights and reports on campaign performance, lead generation, and customer engagement
• Stay up to date with the latest trends and best practices in marketing automation and proactively identify opportunities for process improvements and innovative strategies
• Provide training and support to team members on HubSpot functionalities, best practices, and marketing automation techniques
• Collaborate with cross-functional teams to optimize landing pages, forms, and CTAs to drive inbound lead generation
• Capture marketing ROI through reporting and analytics 
• Develop and implement lead nurture strategies—including a lead recycle program—to ensure we are maximizing the conversion of engaged prospects into sales-qualified leads
• Maintain a regular feedback loop with the content, creative, sales, and various marketing team members to drive ongoing improvements in campaign performance and conversion rates

Who You Are: 

You have hands-on expertise in the core technologies that drive our digital strategy: CRM and marketing automation, Google Analytics, website management (WebFlow), and email marketing.

You can collaborate across teams to launch and accomplish your campaign objectives and tie those objectives back to company goals and initiatives.

Must Haves: 

• Bachelor's degree in Marketing, Business, Marketing Analytics, or a related field
• 2 years of B2B marketing experience, preferably in SaaS start-ups with a focus on sales and marketing operations
• 1-3 years proven experience working with a marketing automation platform (Hubspot a plus) and intimate knowledge of its properties, including workflows, marketing analytics, lead generation funnels, email marketing, lead scoring, and contact management
• Strong understanding of marketing automation strategies and best practices 
• Demonstrated experience in developing and executing successful automated marketing campaigns, operational efficiencies and reporting
• Proficiency in data analysis and translating data insights into actionable marketing strategies
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Detail-oriented with strong organizational and time management skills
• Familiarity with marketing business analytics and producing data-driven insights and reporting
• Eagerness to take ownership
• HubSpot certifications (e.g., HubSpot Marketing Software Certification) are a plus

Compensation

The base salary range represents the minimum and maximum of the salary range for this position based on the primary location. The salary for this role is $65,000 - $85,000. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competency, experience, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

We support each member of the Frequence team with a comprehensive employee benefits package including health and well-being benefits, retirement contributions, 401(k) savings plan, and much more. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Why Frequence?

Frequence is proud to be certified as a Great Place to Work.

Our people-first culture and distinctive mission set us apart from others in the industry. As our company grows, so does our need to add sharp, ambitious, and talented people to our team. We're approachable, inclusive, and encourage open dialogue within our community. This is a place where your voice matters. Join us and let's see what we can build together.

Some of the industry-leading benefits we offer include:

• Competitive compensation
• Stock options and retirement plans
• Health, dental and vision insurance
• Short-term disability, Long-term disability, & Life insurance 
• Flexible PTO and remote work options
• And more

Frequence, Inc. is an Equal Opportunity Employer. At Frequence, Inc. we are deliberately trying to create a safe space for people of all races, genders, ages, backgrounds, and orientations. It is the policy of Frequence, Inc. to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, sex, political affiliations, marital status, non-disqualifying physical or mental disability, age, sexual orientation, membership or non-membership in an employee organization, or on the basis of personal favoritism or other non-merit factors, except where otherwise provided by law.

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