Sr Dir- Social Media & Digital PresenceMiami, FL, USAReq #1293Monday, April 15, 2024We are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe.The Senior Director of Social Media & Digital Presence is responsible for driving engagement with Subway's core and growth audience by developing the strategy & delivery of creative campaigns across Subway's social channels, Subway.com and App. The Sr. Director will also lead strategy and communication of Subway's 'Share of Heart' social good & sustainability efforts.This role will manage a team of creative professionals, collaborating with various stakeholders, and implementing effective strategies.Duties and Responsibilities:Oversee st rategy, process and delivery of creative on Subway.com, App and CRM experience for each window. 30�velop social strategy across various platforms such as Instagram, TikTok, Facebook, Snapchat, X, and YouTube Shorts. 20%Lead Share of Heart marketing efforts, including community giving and active lifestyles , which includes content calendar and support plan to drive engagement with Subway guests, Franchisees and the Field. 20%Have oversight of i nfluencer strategy, Always on Organic social media, as well as of strategy and execution of Tone of Voice. 10%Direct and support team in execution of activations (i.e. Gaming, College Tours, Superbowl, etc.). 10%Responsible for development of progress reporting of social success for Leadership review. 10%Skills and Abilities Required:Passion for Customers: Understands customers and business stakeholders and has excellent understanding of social media best practices and industry knowledge.Experience in delivering digital O&O strategy & creative.Mastery of business communication tools and excellent verbal/written communication skills.Experience in leading complex strategic projects.Strategic thinking to quickly identify and act on opportunities, combining forethought with action based on an understanding of internal and external environment and its impact.Entrepreneurial: Adaptive and motivated to build and lead while 'rolling up their sleeves' to get it done.Develops People and Organization: Demonstrates a genuine commitment to the time and effort needed to develop oneself and others.Drives Performance: Holds self and others accountable for the achievement of performance expectations. Creates an environment that enables others to perform at their best.Acts Decisively: Makes and acts on decisions quickly and effectively and fosters the same in others based on an underlying courage to enable appropriate risk-taking.Works Collaboratively: Actively creates and promotes cross-functional collaboration focused on achieving better business results.Exceptional planning, strategy, project management, and organizational skills, with the demonstrated ability to drive multiple concurrent projects in a complex, deadline-driven environment.Demonstrated ability to influence laterally and vertically; ability to influence without authority, motivate teams, and maintain high levels of respect for and from peers.Strong business acumenA successful candidate will have:8 or more years in Social Media & Leadership3 to 5 years managing professional, creative team membersBachelors in Business or MarketingThe Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/VOther detailsJob FamilyCreative ServicesPay TypeSalaryMiami, FL, USAShare this job:#J-18808-Ljbffr

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